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MGT 6311 final Exam Questions and Answers 2024
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MGT 6311 final Exam Questions and Answers 2024
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MGT 6311 final Exam Questions andAnswers 2024
3 types of metrics - -aggregate, segmented, individual
-9 principles of mobile - -personal, always carried, always on, build in
payment, available point of creative inspiration, accurate audience measure,
social context, augmented reality, digital interface
-behavior and content metrics - -analyzing data around user behaviors (e.g.
time spent on site, number of pages viewed)
-big data - -- measure trends, not absolute figures
- focus on patterns
- investigate anomalies
-bounce rate - -single page view visits divided by entry pages
-building block metrics - -traffic, page, page views, session, unique visitors,
new visitor, returning visitor
-call to action - -a phrase written to motivate the reader to take action such
as sign up for our newsletter or book car hire today
-click density analysis - -looking at a heatmap to see where users are
clicking on the site and if there are any noteworthy clumps of clicks such as
many users clicking on a page element that is not actually a button or link
-conversion - -completing an action that the website wants the user. usually
a conversion results in revenue for the brand in some way conversions
include signing up to a newsletter or purchasing a product.
-conversion optimization process - -gather data, analyze data, fix anything
broken, design tests, run tests, report and repeat
-conversion rate - -number of conversions/number of visitors
-cookie - -small text files that are used to transfer information between
browsers and web servers - they help web servers to provide right content
when it is requested
-data mining - -process of finding patterns hidden in large numbers and
databases
, -defining mobile channels - -SMS/MMS, USSD (menu of options when
customer calls you), beacon (low energy bluetooth device), AR/VR
-direct marketing options - -promotional emails, newsletters, transactional
emails, SMS marketing
-email service provider - -a service that helps you design and send emails
-event - -a step a visitor takes in the conversion process
-funnel - -web analytics or conversion optimization, an established set of
steps a user should take in reaching a goal, such as making a purchase
-gathering data - -views, customization, real time data, audience data
characteristics, acquisition, behavior/performance, conversions
-goal - -the defined action that visitors should perform on a website or the
purpose of the website
-goals of promotional emails - -user makes a purchase, user downloads
content, user requests further info
-hard bounce - -the failed delivery of email communication due to an
undeviating reason like a non existent address
-heat map - -a data visualization tool that shows levels of activity on a web
page in different colors
-how to go viral - -address a currently trending topic, make it enticing,
make it remarkable, make it unique, make it shareable, make it short
-Internet protocol - -an exclusive number that is used to represent every
single computer in a network
-internet service provider - -The company providing you access to the
Internet, for example, MWEB, AOL and Yahoo!
-lead - -a person who has shown interest in a brand, product, or service and
could be converted into a customer
-micro-conversion - -a small conversion in the path to a full conversion,
such as going from step one to step 2 in a checkout process of four steps
-mobile benefits - -hyper local and interactive marketing, which can greatly
increase engagement. People spend more time online than with any other
media, much on mobile. measure & optimize along the way.
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