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Hubspot Inbound Certification Study Guide Exam/228 Q’s and A’s
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Hubspot Inbound Certification Study Guide Exam/228 Q’s and A’s
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Hubspot Inbound Certification StudyGuide Exam/228 Q’s and A’s
Are you required to use a CTA on a thank you page? - -yes
-At what size company does smarketing work best? - -Smarketing can
happen at any scale
-Can you identify what types of additional content to offer on a thank you
page? - -
-How are visuals used in social media? - -Using visuals to capture the
attention of audience members on social media has become
increasingly important. In early 2016, it was reported that content with
relevant images gets 94%
more views than content without relevant images.
-How can a thank you page extend your social media reach? - -You can
allow the leads to connect with you on social
media by linking to your company profiles, or allow them to share the
original offer across their
own networks.
-How can email help you close leads into customers? - -Send your leads
content that helps them do their job better, and they'll be more open to
speaking to your sales team down the road.
-How can marketers use email to delight customers? - -You can strengthen
relationships, upsell new products, and reduce churn - meaning, customers
are less likely to stop using your products or services.
-How can the visual aspects of a CTA, such as the size or color, help to grab
your visitors' attention? - -However you choose to design your call-to-action,
it needs to stand out so that visitors will
know to click on it. Visitors recognize clickable elements like buttons and
links. Consider
your buyer persona's tastes when designing a call-to-action. Your buyer
persona might
prefer something flashy and bright or they might like a simple, minimal
button.
-How can you avoid having your emails marked as spam? What is the
impact of your emails being marked as spam? - -- dont buying lists and
emailing people who didn't opt in.
,-hurts your deliverability and credibility.
-How can you determine which keywords people are using to find your site?
- -Some search engines, like Google, have encrypted their organic search
data so that those keywords are
hidden, which make this trickier to do. But you can use an analytics tool, like
Google Analytics or
HubSpot Sources, to get some insights.
-How can you educate your team members? - -It's important to be sure that
your organization focuses on resolving all of your customers' problems and
supports the goals they're aiming to achieve. Also, be sure that your team
understands why it's so important to follow-
up and how they can use the second pillar of delight,
communication, to ensure the person leaves each interaction with the right
expectations.
-How can you examine a thank you page to make sure it directs a lead
further into the buyer's journey? - -By applying some best practices to this
thank you page, we've been able to give the lead opportunities to learn more
about Fifth Season
-How can you exceed people's expectations during more interactions? - -
-How can you find the right social media platform for your business? - -- by
surveying your audience members or doing research on how your industry is
currently using a specific platform
-Another way is to run an experiment by creating a profile on a network and
testing how well your audience engages with your company through that
channel
-How can you measure engagement? - --Engagement measures the number
of interactions with your brand, such as likes and shares.
-How can you measure reach? - -- Reach is used to measure the size of your
potential audience. This includes people who are
directly and indirectly in your social network.
-How can you move leads further into the buyer's journey using a thank you
page? - -include social options
Another call-to-action
, -How can you optimize for getting found in local searches? - -create a
Google+ Local Listing Page. This will help tie
your website to a specific location, which Google will use in its search results.
If your business is
in a single location, link to your homepage.
If your business has multiple locations, link to
dedicated location page for each (ie - yourwebsite.com/boston)
-How can you optimize your emails to look good on mobile devices? - --use
responsive templates
-bigger is better
-don't forget to use clear and concise messaging
-avoid using tiny fonts. At a minimum, use a 12pt font.
-How can you tell if a business has picked the right primary keyword for a
page? - --They're addressing a common topic that their buyer personas
might want to learn about: how
their software integrates with live chat. They're directly speaking to the
possible concerns of their
personas.
-they're mimicking the language that their buyer personas would actually
use in their
searches: "Customers appreciate the speed and convenience of self-service,
but when they run
into difficulty it's important to allow them to seamlessly connect to you for
more personalized
assisted-service."
-they've created content that uses natural language and variations on the
long-tail
keyword, instead of using the same exact phrase over and over.
-How can you tell if a business has properly optimized their social posts for
relevant content across platforms? - -Facebook and LinkedIn are not the only
platforms they're on. They also leverage audiences on
Twitter and Google Plus to share content and updates. This is excellent
execution of how
YouEarnedIt has met their audience where they're at. Rather than being on
every social media
, platform, they maintain an active presence across the four channels their
buyer personas engage
in the most. They have also done a great job at optimizing each post by
including links that direct
audiences to blog posts and landing pages, which are proven ways to
increase site traffic and
generate new leads.
-How can you tell if a business is promoting their blog posts? - --They have
social sharing buttons at the top of the post, meaning that the reader can
share this
post with their personal networks.
-They also have links to popular posts in their sidebar, in case their readers
want to browse.
-How can you tell if a business picked a good topic to blog about? - --They
have an educational subject- enhancing the art of retail site selection, which
seems like it
answers the question "how do I improve my retail site better?"
-And they're writing about their industry, not their company - looking at the
first few sentences, they're not mentioning Trade Area's solutions, just
focusing on helping their reader learn more.
-you can assume that this is a topic that their buyer personas wants to hear
about. The second line speaks right to that persona, stating "people pick the
best sites"
-How can you tell if the blog or blog post is promoting other offers, and if the
calls-to-actions are appropriate? - --They have a call-to-action that's relevant
to the topic at the bottom of the post - Understanding
the "art" of site selection and how it fails whitepaper.
-And they're strategically leveraging their sidebar, calling out "subscribe to
get email updates" as
well as providing information on how to get in touch with them at an
upcoming event.
-How can you tell if the blog post has been formatted properly? - --The post
has good whitespace - there's enough room to digest all of the content
easily.
-They also use section headers to make it easy to scan, which is great.
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