Exam (elaborations)
MKTG 4223 SCM Exam 2 Questions with 100% correct answers | verified | latest update 2024
- Course
- Institution
MKTG 4223 SCM Exam 2 Questions with 100% correct answers | verified | latest update 2024
[Show more]
Seller
Follow
AnswersCOM
Reviews received
Content preview
MKTG 4223 SCM Exam 2Customer Service - ANS-Meet internal standards,
availability - fill rate, stock out frequency, perfect complete orders
operational performance - four elements
service reliability - all time high, CRM allows information transparency
Customer Satisfaction - ANS-Meet expectations, Perceived Performance
Expectancy Disconfirmation,
Customer Success - ANS-Meet customer requirements
Intermediate Customers - ANS-Wholesalers or retailers, sell to other manufacturers or
customers
Logistic Manager Perspective - ANS-Any delivery location
Marketing Concept - ANS-focus on the customers, focus on customer needs and requirements
better and faster than competitors, no single market for any given product/service, focus on
market segmentation, availability, profitability vs sales volume
Products and services are only made meaningful from... - ANS-a customer's perspective.
Transactional Marketing - ANS-Less information and scarce product., short term interaction with
customers, focus on the transaction in the here and now, successful individual transactions
make up the whole
Relationship Marketing - ANS-development of longterm relationships, more important to retain
customers and gain a larger share of their purchases than attract new customers
One to one marketing - ANS-still the most popular, most expensive, customer lifetime value is
high
Micromarketing or One to One marketing - ANS-unique requirements for every customer, focus
on the individual customer, Wal Mart vs Target, logistical needs differ
Spatial Convenience - ANS-limiting - create exclusivity
commodities - high spatial convenience
Lot Size - ANS-quantity of units in an order/manufacturing, larger credit line
Waiting time - ANS-time between ordering an receiving
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller AnswersCOM. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $7.99. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
78799 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now