functional structure
each subunit of the org engages in firm wide activities related to a particular function
common to new orgs
emphasizes specialitzation
fosters development of economies of scale
product divisional structure
Divides the organization's activities into self-contained entities, each responsible for
producing, distributing, and selling its own products.
Focus on products, the "real source" or success for the firm
Pinpointing the responsibility for profits or losses is also easier because each product
division becomes a profit center
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