Edexcel A-Level Media Studies - Taylor
Swift's website Media Language June
2024 Exam Questions and Answers
100% Pass
Menu bar & navigation - what does the menu bar include & why?
How is content organised across the site? - Answer>>The
menu bar includes important waypoints for fans to traverse, such
as merchandise and events. It is organised like this to stand out
against the dark background of the central image to draw in fans.
It can also reflect the colour scheme, adding to the warm tones
Typography - comment on the position of Swifts name, the fonts
chosen throughout the homepage & the use of only lower-case
letters. - Answer>>Swift's name is in lowercase to appeal to an
audience, since some people find that writing in lowercase is
somewhat stylish.
Social Media links - why are they included? Why are they placed
in the top right hand corner? - Answer>>They are placed in the
top right corner to be in the highlighted navigation bar, so it can
stand out. This can let fans see more of her work across other
websites if they choose to
Analyse the colour palette used across the homepage. -
Answer>>The colour pallete is rather reminiscent of old videos
or paper, as they would get stained with age. The colour is also a
sepia tone so it is warm and can attract the audience.
Analyse the main image of Swift - shot type & angle, facial
expression, hair & make-up, clothing, sepia tone. -
Answer>>The shot type of Swift is a close-up, focusing on the
face and hair. It is angled upwards, which can represent height, or
that she is free. Her hair and face look relaxed but in action, this
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