Edexcel A Level Media studies June
2024 Exam Questions and Answers
100% Pass
Denotation - Answer>>When audience understand the literal
content of media
Connotation - Answer>>Deeper meanings or hidden meaning
Semiotics - Roland Barthes - Answer>>It is link with media
language and focuses on analysis the meanings of media
products.
body language - Answer>>the ways in which people use their
bodies to give messages to others
Proxemics - Answer>>Refers to the distance between subjects
For example, the chapters are far away from each other means
they might have bad relationships
Costume symbolism - Answer>>It helps to build characters'
stereotypes
High key lighting - Answer>>Remove the shadow and gives
upbeat and brighter feelings
Low key lighting - Answer>>Using shadows to constructs more
serious atmospheres
Z-line - Answer>>The adverts like to placed their products at
the bottom right of posters because it shows the product is
important and people read left to right and up to down.
,What is Barthes five code symphony ? - Answer>>Action
codes, enigma codes, symbolic codes, semantic codes , cultural
referential codes
Action codes - Answer>>indicate what action is to be taken with
an associated item
Symbolic codes - Answer>>images that communicate meaning
Enigma codes - Answer>>It gives hooks and makes audience
curious about what happen next.
Semantic code - Answer>>Produces a single connective effects
Culture referential code - Answer>>People who are in the group
will understand the meaning , outsider don't understand
Media as myth - Answer>>Barthes believe media takeover
function of myths because adverts always present product as
god-like and perfect experiences and sensory.
Naturalisation - Answer>>The media product highlights their
ideas as natural, factual and common sense. If they repeat their
ideas lots of time , people will start to remember and believe in it.
Media myths are reductive - Answer>>They turn complex ideas
into simple ideas which help audience to understand. Once they
know the product means it can be easy to spread to others.
Media myths reinforce existing social power structures -
Answer>>People who have the power can easily to control
media and spread their messages. These messages help them to
stay in the dominant positions. Also, it is unchangeable and
ordered.
, Anchorage - Answer>>The process of fixing the meaning
Signification - Answer>>The process of meaning creation
Who are the two theorists challenged Barthes's thinking? What do
they said? - Answer>>Claude Levi-Strauss : media products
have more diversified structure
Tzvetan Todorov: media products create meanings through
narrative features, connotations are less important.
Summerise Barthes's theory (Semiotics) in 3 sentences: -
Answer>>The media can be analysis in two ways: Denotation
and connotation
The media can effect audience by their ideas
The media as myths
Stucturalism- Claude Levi-Struss - Answer>>Focuses on
narrative structure , he collected mythic tales in global which he
find out the common rules of these stories.
Binary oppositions - Answer>>a pair of opposites, thought to
powerfully form and organize human thought and culture
Give 5 examples of binary oppositions - Answer>>Good/evil
Allies/enemy
Order/Chaos
Man/nature
Freedom/Duty
Character oppositions - Answer>>Hero/villain
Young/old
Masculinity/femininity
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