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Test Bank for Marketing: Real People, Real Choices, 10th Edition by Michael R. Solomon, Greg W. Marshall and Elnora W. Stuart $17.98   Add to cart

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Test Bank for Marketing: Real People, Real Choices, 10th Edition by Michael R. Solomon, Greg W. Marshall and Elnora W. Stuart

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Test Bank for Marketing: Real People, Real Choices, 10th Edition by Michael R. Solomon, Greg W. Marshall and Elnora W. Stuart. TABLE OF CONTENT PART 1: UNDERSTAND THE VALUE PROPOSITION 1. Welcome to the World of Marketing: Create and Deliver Value 2. Global, Ethical, and Sustainable Marketing 3. St...

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  • June 19, 2024
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TEST BANK FOR MARKETING: REAL PEOPLE, REAL CHOICES, 10TH EDITION BY
MICHAEL R. SOLOMON, GREG W. MARSHALL AND ELNORA W. STUART


TABLE OF CONTENT



PART 1: UNDERSTAND THE VALUE PROPOSITION



1. Welcome to the World of Marketing: Create and Deliver Value



2. Global, Ethical, and Sustainable Marketing



3. Strategic Market Planning



Supplement: Build a Marketing Plan




PART 2: DETERMINE THE VALUE PROPOSITIONS DIFFERENT CUSTOMERS WANT



4. Market Research

,5. Marketing Analytics: Welcome to the Era of Big Data!



6. Understand Consumer and Business Markets



7. Segmentation, Target Marketing, and Positioning

, PART 3: DEVELOP THE VALUE PROPOSITION FOR THE CUSTOMER



8. Product I: Innovation and New Product Development



9. Product II: Product Strategy, Branding, and Product Management



10. Price: What Is the Value Proposition Worth?



Supplement: Marketing Math




PART 4: DELIVER AND COMMUNICATE THE VALUE PROPOSITION



11. Deliver the Goods: Determine the Distribution Strategy



12. Deliver the Customer Experience: Goods and Services via Bricks and Clicks



13. Promotion I: Advertising One to Many Marketing Communications



14. Promotion II: Social Media Marketing and Other Communication Tools

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