You're a brand manager with an eCommerce retail company. You're looking to advertise
online and measure the volume of sales coming from your digital campaigns. Which of
the following benefits of Google Ads could help you accomplish your goal?
(a) Customization: Customize your advertising options with keyword, location, and
demographic targeting.
(b) Control: Choose how much to spend each day and in every ad auction
(c) Results - Use Google Ad's measurement tools to understand how your campaigns
are performing
(d) Relevance: Connect with the right customers at the right times, like when someone
is searching for your products. - ANS-(c) Results - Use Google Ad's measurement tools
to understand how your campaigns are performing
Display - ANS-Increase brand awareness when users are browsing content they're
interested in online
Shopping - ANS-Promote your products, share details about your inventory, and boost
your traffic to your online or physical store.
Search - ANS-Drive action on your site when users are searching for similar products or
services.
Video - ANS-Reach your target audience at scale and bring your business' story to life.
How can Google Ads help you advance your business goals?
(a) By driving online, in-app, in-person, and over-the-phone sales
(b) By building awareness of your brand
,(c) By influencing consideration of your products and services
(d) All of the above - ANS-(d) All of the above
These ads appear on their own or within other streaming video content on YouTube and
across the Google Display Network.
(a) Search
(b) Video
(c) Shopping
(d) App - ANS-(b) Video
These ads show up next to Google search results and on other Google partner sites,
like YouTube, when people search for products or services you offer.
These ads promote your products by giving users detailed information about what
you're selling. They appear on Google Shopping and next to search results.
(A) The enticing headline on the text ad
(B) Luca seeing the bike in the store and revisiting the website to find it online
(C) Luca clicking on the ad and arriving at the right page
(D) The advertiser creating a Google Search campaign
(E) All of the above - ANS-(E) All of the above
These ads drive engagement, app installs, and in-app purchases. They appear across
the Google Search and Display Networks, as well as on Google Play and YouTube
(a) Search
(b) Video
, (c) Shopping
(d) App - ANS-(d) App
Gather contact details through a signup page.
(a) Web Traffic
(b) Leads
(c) Sales - ANS-(b) Leads
Get more customers to learn about your new products.
(a) Web Traffic
(b) Leads
(c) Sales - ANS-(a) Web Traffic
Encourage customers to complete a purchase.
(a) Web Traffic
(b) Leads
(c) Sales - ANS-(c) Sales
If Hiroko wants to increase sales of kids' bikes by creating an end-of-the-year sale,
what's the best way for her to do this?
(A) She can duplicate her Kid's Bike ad group to potentially show more ads for kids'
bikes.
(B) She can pause all her campaigns.
(C) She can create a new ad group for the end-of-year sale.
(D) She can add keywords within the Kid's Bike ad group, such as sales, deals, and
end-of-year sale. - ANS-(C) She can create a new ad group for the end-of-year sale
A new suitcase company wants to attract customers to their website. In their situation,
what are the benefits of using broad match? Select all that apply.
(A) They won't have to create an exhaustive keyword list of every type of suitcase they
sell.
(B) They will only reach people searching for their brand.
(C) They can reach potential customers that haven't yet heard of their brand.
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller Hkane. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $7.99. You're not tied to anything after your purchase.
