The marketing messages committed to customers wishes is a part of
Exam (elaborations)
(CRM) Customer Relationship Management Multiple Choice Questions with Answers
3384 views 0 purchase
Course
The marketing messages committed to customers wishes is a part of
Institution
University
(CRM)Customer Relationship Management
Multiple Choice Questions with Answers:-
1. Customer Relationship Management is about
a) Acquiring the right customer
b) Instituting the best processes
c) Motivating employees
d) All of theabove
Answer:
2. CRM technology can help in
a) D...
the marketing messages committed to customers wishes is a part of
crm customer relationship management multiple choice questions with answers
Written for
University
The marketing messages committed to customers wishes is a part of
All documents for this subject (1)
Seller
Follow
solutions
Reviews received
Content preview
(CRM)Customer Relationship Management
Multiple Choice Questions with Answers:-
1. Customer Relationship Management is about
a) Acquiring the right customer
b) Instituting the best processes
c) Motivating employees
d) All of theabove
Answer: D
2. CRM technology can help in
a) Designing direct marketing efforts
b) Developing new pricing models
c) Processing transactions faster
d) All of theabove
Answer: D
3. A is an organized collection of detailed information about individual customers or
prospects that is accessible, actionable and current for marketing purposes such as lead generation and
others.
a) Customer database
b) Customer mailing list
c) Business database
d) None of theabove
Answer: A
,4. uses sophisticated mathematical and statistical techniques such as neutral networking and
cluster analysis.
a) Data mining
b) Data survey
c) CRM
d) None of theabove
Answer: A
5. The main drawback of CRM is
a) Implementing CRM before creating a customer strategy
b) Rolling out CRM before changing the organization to match
c) Stalking, not wooing, customers
d) All of theabove
Answer: D
6. The marketing messages committed to customers wishes is a part of
a) Permission marketing
b) Activity marketing
c) Supplier marketing
d) None of theabove
Answer: A
, 7. The method used to assess real cost of providing services to an individual customer is
a) Cost based accounting
b) Activity based accounting
c) Turnover based accounting
d) Price based accounting
Answer: B
8. is any occasion on which thebrand or product is used by end customers.
a) Customer touch point
b) Retailers touch point
c) Company touch point
d) None of theabove
Answer: A
9. is thestudy of how individuals, groups and organizations select, buy, use and dispose off
goods, services, ideas or experiences to satisfy their needs and wants.
a) Consumer behavior
b) Product cycle
c) Purchase behavior
d) None of theabove
Answer: A
10. A consumer buying behavior is influenced by
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller solutions. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $30.49. You're not tied to anything after your purchase.
