Exam (elaborations)
SMAD 150-Final Exam JMU (1)
- Course
- Institution
SMAD 150-Final Exam JMU (1)
[Show more]
Seller
Follow
denicetho
Content preview
SMAD 150-Final Exam JMUHypodermic Needle (1920s and 30s) - ANS-Mass media messages have strong and
more or less universal effects on audiences.
Limited Effects (1940s and 50s) - ANS-Mass media are simply one of many
determinants of how people think or behave. Media principally reinforce existing beliefs.
Specific Effects (1960s to present) - ANS-Media compete with or complement many
other variables. Under some circumstances specific types of media content may have
significant effects on certain members of the audience.
A 1982 Surgeon General's report - ANS-"The totality of evidence supports the
conclusions of the causal relationship between televised violence and later aggressive
behavior."
Modeling - ANS-efficient way to learn behaviors, don't have to experience things
personally or directly, we can learn by observing.
Observational learning - ANS-the term used to describe the things you learn by
watching others who model it
Inhibition - ANS-if a model behavior is punished it may restrain us from doing the model
behavior
disinhibition - ANS-we may be encouraged by someone getting praised for violence and
be more likely to do the same thing
Cultivation - ANS-The process by which media shape our view of the world and cultivate
our widely shared conceptions of reality.
Heavy viewers - ANS-have a heightened perception of personal danger and risk,
greater insecurity
Light Viewers - ANS-have a less heightened perception of personal danger and risk
Mean World Syndrome - ANS-the idea that heavy viewers of media have a heightened
perception of personal danger and risk, mistrust and greater insecurity
, Cultivation - ANS-A stable system of messages and images that shape our view of
ourselves and the things around us.
Casting - ANS-characters who populate the world of media.
Fate - ANS-evaluation of characters as good or bad; outcome for which they are
destined.
Fate-Villains - ANS-disproportionately poor and people of color.
Fate-Men - ANS-much more likely to "succeed" than women.
Entertainment Formulas - ANS-Those patterns — even though they are fictional — can
influence what we think about the real world.
Entertainment - ANS-Television content distorts reality and shapes our beliefs.
Victim of Choice - ANS-Arabs, Muslims, and Middle Eastern people
Heros of choice - ANS-American special agents, etc.
Happy Violence - ANS-highly entertaining violence that is glamorous and leads to a
happy ending-doesn't show the painful consequences of the violence, it is meant to
entertain us
Legitimate Violence - ANS-that has negative consequences and used to teach us a
lesson
authoritarian model - ANS-Sees press an entity outside government
Communist or State: - ANS-Press is a part of the government
Media is regulated by government
Libertarian: - ANS-Open market ideas
Free press/speech
Social Responsibility: - ANS-Media loosely operated by government
Hybrid: - ANS-combination of multiple models of press
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller denicetho. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $9.35. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
77858 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now