Exam (elaborations)
UAB BUS 102 - Test 3 Chapters 11, 12, 13, 15, and 17 (Elizabeth Turnbull) Exam Study Guide Graded A 2024
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an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders - Marketing the ability of goods and services to satisfy consumer "wants" - Utility ...
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