Exam (elaborations)
MKT 300 [University of Michigan - Ross] Questions & Correct Answers/ Graded A+
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Marketing Myopia : Myopia = nearsighted When companies are too PRODUCT ORIENTATED instead of CONSUMER ORIENTED What business are we really in? Quarter inch drill = quarter inch hole` Three Long-Held Concepts Every Marketer Should Rethink : 1. Brand - b4 ppl relied on brands to ensure quality...
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