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Unit 13 tour operators M2 D2 how products and services meet the needs of a tour operators target markets
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Report on how products and services meetthe needs of a tour operators target
markets
Thomas Cook
Thomas cook aims to target tourists worldwide and sells a large variety of
different holiday packages and ancillary products to suit a range of different
target markets. These are the target markets Thomas Cook caters for and what
products and services are provided for them.
Families
Thomas Cook has a lot of products and services to suit the needs of families all
sizes and age ranges, they offer a variety of different family friendly resorts and
hotels such as the Sunwing Family Resorts which have ‘especially spacious
rooms and clever designs’ to suit the needs of a family. They provide these in a
wide range of destinations and currently the top destinations family holidays as
stated on their website are Turkey, Greece and Balearics. They also have
mascots in these family resorts called Lollo and Bernie, ‘the friendly giraffe and
bear’ which are a part of their kid’s club and provide the children with many ‘fun-
filled activities’ which is perfect because this means the children won’t get bored
and will enjoy their holiday. Furthermore, there will always be pools designed
especially for children with shallow water and fun built in objects that the kids
can play with such as a pirate ship and slides which is definitely safer for children
as it is more than likely they can’t swim and therefore a normal pool may put
their health and safety at risk. Child friendly entertainment is also provided at
many resorts which may include performances like puppet shows, clowns, and
Disney theatre acts which is something they will enjoy, to suit the rest of the
family that are older there is also entertainment which may be more suitable for
them later on in the evening to suit their needs as well, the children can be left
in the kids club at this time where they will the parents a break and continue
their fun holiday. Thomas Cook also have holiday packages available for babies
and toddlers where hotel rooms are available with cots and the specific needs a
toddler would need such as changing rooms and babysitting services, they also
offer articles on travelling with toddlers which include the ultimate tips and
checklists which is very useful for first time parents and will allow them to have
an overall better experience on holiday when having a wider knowledge about
the topic.
Adults and couples
Thomas cook have a range of packages to suit the needs of adults and couples,
they are adult only meaning all of the accommodation they offer only allows over
18’s which is great for this target market as this means there will be no children
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