SPCH 1315 Final Exam- Burleson
ad hominem - ANS-An argument based on the failings of an adversary rather than on
the merits of the case; a logical fallacy that involves a personal attack.
adjusting to communication situations - ANS-Time, Occasion, Place, Audience size,
context
affirmations - ANS-positive, motivating statements that replace negative self-talk
A statement of fact; an internal, cognitive act that establishes a specific course,
direction, outcome, or state of being for the future; a confirmation or ratification of a truth
alliteration - ANS-Repetition of initial consonant sounds
antithesis - ANS-(n.) the direct opposite, a sharp contrast
Audience demographics - ANS-observable characteristics of listeners, including age,
gender, educational level, group affiliations, and sociocultural background
audience motivation - ANS-relate what you are talking about to your audience
bandwagon fallacy - ANS-The error of assuming that a claim is correct just because
many people believe it
body language - ANS-Communication of information through body positions and
gestures.
Downcast eyes, slouching shoulders, a bright smile, and fidgeting hands
Body of speech - ANS-develops major points as well as subpoints
categorical/topical - ANS-arranged based on content
Causal - ANS-implying a cause-and-effect relationship
, Ceremonial Speaking - ANS-• Ceremonial (Epideictic): takes place during public
ceremonies. Speeches that praise or blame or utilize the IMAGE to paint pictures of vice
and virtue that remain etched in the listeners' minds
Chronological - ANS-Arranged in order of time of occurrence
Citing Sources - ANS-Giving credit to someone or something when what you use is not
your own original work. (MLA)
colloquialisms - ANS-Words or phrases that are used in everyday conversation or
informal writing which are usually considered inappropriate for a formal essay.
Communication Models/ Theories: - ANS-Designed by Aristotle in the 4th to 1st
centuries BC
Comparitive - ANS-a comparison of two or more things
competence - ANS-Acceptable levels of achievement, credibility
Conclusion - ANS-A summary based on evidence or facts
A summary that states if your hypothesis was correct or incorrect and what the
investigation showed, based on observations and data. Restatement of the thesis and
main points
connotative meaning - ANS-The ideas or concepts a word suggests in addition to its
literal definition
deductive reasoning - ANS-Drawing a conclusion from initial definitions and
assumptions by means of logical reasoning.
denotative meaning - ANS-The literal or dictionary meaning of a word or phrase
dynamism - ANS-An aspect of a speaker's credibility that reflects whether the speaker is
perceived as energetic
Energy and determination to succeed.
Ethnocentrism: - ANS-Belief in the superiority of one's nation or ethnic group.
euphemisms - ANS-words or terms used to make something sound less unpleasent
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