Een praktijkgerichte benadering van organisatie en management
Hierbij een samenvatting van het vak Strategisch Management van blok 4 leerjaar 2. Het vak is gegeven door Heinrich Gerlach en dit document gevat alle leerstof uit de lessen, powerpoints en de tips die de docent heeft gegeven voor het tentamen.
Strategisch management 2.4
Strategisch management, financieel management en kwaliteitsmanagement samen in de kennistoets
2.4. Boek: organisatie en management H3. 20 MC vragen voor dit vak!
Inhoudsopgave
Strategisch management 2.4..................................................................................................................1
Les 1: H3.1, 3.2 & 3.3..........................................................................................................................1
Proces van strategisch management:.............................................................................................2
Model strategisch management (klassieke benadering):...............................................................3
Visie = missie + principes................................................................................................................3
BCG matrix (portefeuille management)..........................................................................................7
Standaard matrix:...........................................................................................................................7
Les 2: H3.3.3 & 3.4..............................................................................................................................9
Blockchain.......................................................................................................................................9
Externe analyse bedrijf...................................................................................................................9
Strategie op basis van het marktaandeel van de organisatie.......................................................11
Strategievorming in turbulente omgeving....................................................................................11
Strategievorming o.b.v. expansiestrategieën in de productmatrix...............................................11
Strategievorming: marktpenetratie..............................................................................................12
Strategie: productontwikkeling....................................................................................................12
Strategievorming: marktontwikkeling..........................................................................................12
Strategievorming: diversificatie....................................................................................................12
Les 3: H3.4 t/m 3.8............................................................................................................................13
Strategievorming..........................................................................................................................13
Toekomstbeeld vaststellen...........................................................................................................14
Van planning naar invoering (één geheel!)...................................................................................15
Kritische kanttekeningen Mintzberg m.b.t. de klassieke opvatting van Ansoff:............................15
Mintzberg:....................................................................................................................................15
Core competence: strategisch management = zoektocht naar concurrentievoordeel.................16
Denken in core competence.........................................................................................................17
Tentamentips gegeven door de docent:...........................................................................................18
Les 1: H3.1, 3.2 & 3.3
Strategisch management:
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