100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
Previously searched by you
Previously searched by you
logo
MGT 6311 Final Exam Questions and Answers 2024/2025 | Distinction $9.89   Add to cart
Quickly navigate to
Preview
  2.  
  3. MGT 6311
  4.  
  5. MGT 6311

Exam (elaborations)

MGT 6311 Final Exam Questions and Answers 2024/2025 | Distinction
 3 views  0 purchase
  • Course
  • MGT 6311
  • Institution
  • MGT 6311

MGT 6311 Final Exam Questions and Answers 2024/2025 | Distinction YouTube Stats - ️️ -- First video aired on 4/23/05 - over 1 billion unique visitors/month, 6 billion hours of videos/month - 25% of views come from mobile devices - Second largest search engine behind Google - 17% of all int...

[Show more]

Preview 4 out of 34  pages

Document information

  • May 24, 2024
  • 34
  • 2023/2024
  • Exam (elaborations)
  • Questions & answers

Subjects

  • mgt 6311 final exam questions and answers 2024202

Written for

  • MGT 6311
  • MGT 6311

Seller

avatar-seller
MERCYTRISHIA

Reviews received

Content preview

MGT 6311 Final Exam Questions and Answers 2024/2025 | Distinction



YouTube Stats - ✔️✔️-- First video aired on 4/23/05

- over 1 billion unique visitors/month, 6 billion hours of videos/month

- 25% of views come from mobile devices

- Second largest search engine behind Google

- 17% of all internet traffic

- 56% of vides are <2mins

Most common videos - ✔️✔️-- Explainers

- Product Demos

- How-Tos

- Testimonials

Video Stats - ✔️✔️->4/5 Twitter users watch video content on Twitter



10billion videos/day are watched on Snapchat



500million people/day watch videos on Facebook



85% of videos watched on Facebook are watched without sound

Video Views - ✔️✔️-A video is considered a view on Facebook if it runs for at least 3

seconds

Impact on Video on email - ✔️✔️-Including video in email increase consumer

engagement and has an overall positive impact on the channel

,The word "video" in email subject line

- increases open rates by ~20%

- increases CTRs by ~65%

- reduces unsubscribes by 26%



A video included in the email increases CTR by 200-300%

Impact of Video on Websites - ✔️✔️-Video has a roughly 100% increase in conversion

rates

Online Video Stats - ✔️✔️-- online videos will account for 80% of all consumer web

traffic by 2020



- 83% of consumers indicate they're willing to share videos they like with their friends

and peers



- 85% of the US internet audience watches videos online.

Business goals for using online video - ✔️✔️-- Communication

- Sales

- Lead Generation

- Customer Service

- Promotion

Customer preference/behaviors - ✔️✔️-- 2/3 consumers prefer watching explainer

videos

,- 3/4 millennials say video helps them in comparison shopping



- 40% of consumers say videos increases the chance of purchasing a product through

their mobile devices



- 69% of users prefer to watch a video to learn a product/service than reading about it

Video Content Tips - ✔️✔️-- Capture attention early



- Shorter is typically better (30secs - 2mins)



- Keep it casual



- Maintain relevance

Onsite Video - ✔️✔️-Onsite videos are a use of videos on an organizations website

Online Video - ✔️✔️-Online videos are videos residing on a third-party site such as

YouTube

Benefits of Onsite Video - ✔️✔️-- Make Website Stickier: makes customers spend

more time on our site



- Capture Customer/Prospect Attention: help pull the customer deeper into the buyer

journey

, - Create Buzz: create new awareness and interest via viral advocacy



- Disseminate Information More Clearly: easier for a customer to see a product in action



- Build product/service interest: Seeing and hearing a person talk can be a more

engaging process



- Entice Conversion/Purchase: help the influence of conversion or purchase

Onsite Video Best Practices - ✔️✔️-- Providing Control: make it easy for users to

control the video



- Context: think about the overall context to the video and potentially use text, music,

imagery and so forth to further enhance the video



- Highlights: make it very easy for users to understand the topic or topics and the length

of the video



- Ease of Dissemination: make it super easy for viewers to share our videos

VSEO (Video Search Engine Optimization) Components - ✔️✔️-- Keyword Relevance:

we want to consider the best keywords to use that correlate with our videos



- Title: specify a title for the video

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller MERCYTRISHIA. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for $9.89. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

83100 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy study notes for 14 years now

Start selling
$9.89
  • (0)
  Add to cart