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AQA A-Level Media - Magazine CSPs Exam Review 2024
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AQA A-Level Media - Magazine CSPs Exam Review 2024
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AQA A-Level Media - Magazine CSPsExam Review 2024
MASTHEAD - Answer>> The area covered by the title of the
magazine. The masthead is usually at the top of the front cover.
As well as identifying the masthead you will also need to analyse
it in terms of the name, font, colours used and the positions of the
key signifier over the masthead.
SLOGAN - Answer>> This is a 'catchy' phrase that offers the
media consumer a simple summary of what the magazine is
about. They are an essential element of a magazine front cover
as they try to attract potential readers.
LEFT SIDE THIRD - Answer>> This describes the area of the
magazine cover that would traditionally be populated with as
much information as possible.
COVER LINES - Answer>> This is a tease for contents and
features, usually 5-6 words long. These are usually short and
snappy and often include enigma codes which lure readers into
buying and reading the stories inside.
PUFF/BLURB - Answer>> Block of text or images to attract
readers to offers inside the magazine.
KEY SIGNIFIER - Answer>> The first thing on the front cover
that attracts the eye of the reader.
STRAPLINE - Answer>> The next largest font for the most
important articles/features. This is usually used to provide
anchorage for the key signifier.
,ANCHORAGE TEXT/CAPTION - Answer>> Writing that fixes
the meaning of an image. A common example used in magazine
is 'Read more - page 26'.
DIRECT ADDRESS - Answer>> This describes the way in
which the key signifier engages with the reader. The subject is
either looking directly at the audience or will mention the word
"you" (E.g. "Are you ready?")
BUZZWORDS - Answer>> Describe text used on a magazine
front cover that stand out from other design elements. Words
such as 'FREE' and 'EXCLUSIVE' are common buzzwords,
especially in gossip magazines. They are designed to jump out at
the potential reader, enticing them to buy/read the magazine.
INCENTIVES - Answer>> A device used to encourage the
reader to purchase the magazine. They try to convince the
potential reader that they will get value for money of they buy the
magazine. Free gifts, supplements and discount cover prices are
all examples of incentives.
PRICE, EDITION & BARCODE - Answer>> Here is where you'll
find the cost of the magazine as well as the edition number. Along
with this information you'll also find the barcode.
Dominant signifier - Answer>> The most prominent signifier in a
media text.
Icon - Answer>> Looks like what it is supposed to be
representing. For example, a sign that indicates 'danger of death'
will show someone lying on the floor being electrocuted.
, Index - Answer>> Shows a casual link between the signifier and
signified. For example, smoke is an indexical sign of fire, a tear
represents sadness, a footprint suggests someone was in a
place.
Symbol - Answer>> Has no relationship between the signifier
and signified. For example, a red light on a traffic light means
stop, but there is no real link between the object and idea.
Anchorage - Answer>> Fixes meaning to an object. Words can
fix meaning to an image in an advert. This can add value and
maximise impact.
Ideology - Answer>> Dominant ways of thinking in a society
shared by many people within it.
Mise-en-scene - Answer>> The visual elements of the scene.
This can be used as part of a semiotic analysis; deconstructing a
text for meaning
Aesthetics - Answer>> The general look and feel of a media
text. This can be used as part of a semiotic analysis;
deconstructing a text for meaning
Technology & Media Language - Answer>> How developing
technologies affect media language
Constructing Narratives for audiences - Answer>> How media
producers construct a narrative to appeal to its target audience
Conventions and rules - Answer>> Genres have recognisable
features that are common to all texts within that genre. Some
conventions may be subverted to create difference within the
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