NR-506 Week 6 Graded Discussion Topic: Using the Media
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Course
NR 506
Institution
NR 506
Given the power of the media, discuss how you would use an opinion editorial, a personal interview, websites, texting, Facebook, Twitter, and/or blogs to influence public opinion relative to your policy priority. What concerns about media and electronic social networking do you need to consider? Wh...
NR-506 Week 6 Graded Discussion Topic: Using the Media
Given the power of the media, discuss how you would use an opinion editorial, a personal
interview, websites, texting, Facebook, Twitter, and/or blogs to influence public opinion relative
to your policy priority. What concerns about media and electronic social networking do you need
to consider? Why?
Dr. Tyson and Fellow Classmates
There has never been more immediate access to information from around the globe than
there is in today’s computerized, technology rich world. The use of social media has increased
dramatically over the past decade. Because of this increased use and exposure, people tend to
trust what they see on social media. Hopman et. al. (2015) report that repeated exposure to
social media results in increased trust based on societal assumptions that media sources target
their consumers with the intent to foster trust. As a result of this, it is easy to disseminate
information, and misinformation, rapidly to a wide variety of recipients, some of whom are able
to validate and comprehend the information, some of whom are not and inherently take this
information at face value, based on assumptions of trustworthiness. For this reason, it is
important that these platforms are used judiciously in order to disseminate factual, accurate
information.
On the subject of the use of an Automated External Defibrillator (AED) in public spaces,
social media is a platform that can get the message out to a large audience in a short period of
time. Personal interviews can be broadcast and shared, websites are already in place and
being kept up to date, blogs, infomercials, instructional videos and narrative videos can be
posted and shared via social platforms such as Facebook, Twitter, Instagram, and Tik Tok.
Information can be shared regarding heart disease and its impact on the population; sudden
cardiac arrest, treatment for this condition, and the lasting effects of survival; and the impact of
CPR in conjunction with defibrillation using and AED. Sutherland et. al. (2018) found that there
is a positive relationship between participation in a Facebook group and the degree of offline
physical participation, in addition to a feeling of being connected to the community, which is a
critical component to the success of an AED program.
One of the concerns about the use of social media is the prevalence of cyberbullying
which is a verbal attack via an electronic platform that is aggressive and intentional towards
another who is unable to easily defend oneself (Hamm et. al., 2015). This phenomenon is
receiving significant amounts of attention these days due to the frequency and intensity of online
attacks, where the bully if often faceless, anonymous, and free from being held accountable for
their words and/or actions. This anonymity has emboldened bullies whose attacks can have
instant, significant and lasting effects on the recipient. As an author or producer of an on-line
product, one must be diligent in monitoring comments to mitigate the presence of bullying
comments and actions. This will help ensure the credibility and validity of the message, and
keep interested people engaged in the message.
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