Exam (elaborations)
MARK 3321 EXAM 2 REVIEW QUESTIONS WITH VERIFIED SOLUTIONS
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MARK 3321 EXAM 2 REVIEW QUESTIONS WITH VERIFIED SOLUTIONS What are the five Consumer Decision Making processes? 1.Need Recognition 2. Information Search 3. Evaluation of alternatives 4. Purchase 5. Post-purchase behavior What is involvement? The amount of time and effort a buyer inv...
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