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DPR2612 Portfolio due 14 May 2024
DPR2612 PORTFOLIO
EXAMINATION
Media Liaison II
Unique Assignment Number:
100 M...
DPR2612
EXAM PORTFOLIO 2024
UNIQUE NO.
DUE DATE: 14 MAY 2024
, DPR2612 PORTFOLIO
EXAMINATION
Media Liaison II
Unique Assignment Number:
100 Marks
Due Date
14 May 2024
EXAMINERS: FIRST:
Mr. S THURTELL
Mr. P Mabizela
SECOND: MS D Molokomme
1
Open Rubric
, Question 01
For this question you need to read the document “Media Monitoring – What is it all about?”,
found in “Additional Resources/Supplementary Portfolio”. Then, using the information
provided in the article as a means of inspiration and guidance, consider the following scenario:
As a public relations consultant for McDonald's, you are tasked with developing and
implementing a media monitoring campaign to evaluate the success of the new Shisha Nyma
burger that is being launched for South African consumers. In an essay of about 2-3 pages,
discuss the following:
The mission, vision, and objectives of the media campaign. (10)
The media platforms that will be used to monitor the campaign, as well as the
advantages and disadvantages of using these media platforms for monitoring purposes.
(15)
Your operational plan for monitoring the campaign – Basically, how will you go about
monitoring the media campaign, and what do you consider as important aspects to
monitor for determining whether or not the new burger flavour is a success. (15)
Total for Question 01 = 40 Marks
Question 02
Read the following scenario and answer the questions below:
Programs Inc. is a leading technology company that develops software solutions for businesses
and organisations worldwide. The company has been in operation for over a decade and has
earned a reputation for innovation, reliability, and quality. However, in recent years, Programs
Inc. has faced criticism from its employees and customers for their lack of community
engagement, social activities, sponsored events, and promotional campaigns.
2.1. Discuss why it is important for organisations like Programs Inc. to participate in community
engagements, social activities, sponsored events, and promotional campaigns as part of their
corporate social responsibility. (15)
2.2. Additionally, discuss what some of the benefits are for organisations who, as part of their
daily operations, actively engage with their respective communities, who participate in social
activities and sponsor various events, as well as promote various charitable campaigns. (15)
Total for Question 02 = 30 Marks
2
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