ProStart Level 2 2nd Edition Semester Exam Questions and Answers Graded A+
Publicity
The attention an operation receives from the public
Press Release
A brief presentation of promotional information written to sound like a news article.
Cooperative sales promotion
When two or more spo...
ProStart Level 2 2nd Edition Semester Exam
Questions and Answers Graded A+
Publicity
The attention an operation receives from the public
Press Release
A brief presentation of promotional information written to sound like a news article.
Cooperative sales promotion
When two or more sponsors develop complementary promotions or offer complementary
promotional materials
Marketing
Process of communicating a business's message to its market
Market
Group of people known as customers or guests
Menu engineering
systematically breaks down a menu's components to analyze which items are making money and
which items are selling
Du Jour
Menu that lists the menu items that are available on a particular day
Profit
The amount of money remaining for an operation after expenses, or costs, are paid
Plow horses
Popular but less profitable items on the menu
California
A menu that lists all meals available at any time of day
Point of sale (POS)
system where most operations run historical sales and production reports from
Profit and loss report
Compiles sales and cost information for a specific period of time
Labor
Total cost associated with staff members employed by an operation
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