Programmatic Adv Certificate Quizes TradeDesk Questions and Answers(A+ Solution guide)
18 views 0 purchase
Course
Programmatic Adv Certificate TradeDesk
Institution
Programmatic Adv Certificate TradeDesk
"Dynamic Creative Optimization" creates a personalized ad for each user by using cookies. - Answer-True
A demand-side platform (DSP) sells inventory on behalf of publishers across the internet. - Answer-False
A data management platform (DMP) helps you evaluate audience data by: - Answer--Conducti...
Programmatic Adv Certificate Quizes
TradeDesk
"Dynamic Creative Optimization" creates a personalized ad for each user by using cookies. - Answer-True
A demand-side platform (DSP) sells inventory on behalf of publishers across the internet. - Answer-False
A data management platform (DMP) helps you evaluate audience data by: - Answer--Conducting
lookalike modeling
-Forecasting available impressions
-Segmenting users
A DSP activates the data stored in a DMP. - Answer-True
Cost per mille (CPM) measures: - Answer-The price an advertiser pays per 1,000 impressions
DSPs optimize to: - Answer-Low CPMs
The economic concept of liquidity is important in digital advertising because: - Answer--Digital
advertising is a marketplace
-Liquidity measures how quickly an asset can be converted to cash
-Healthy marketplaces require liquidity
Real-time bidding (RTB): - Answer-Prices online inventory via an auction
CPM measures the cost per user action. - Answer-False
In programmatic advertising, buying at a CPM rate means that you are only buying impressions by the
thousand and not individually. - Answer-False
, It's important for the consumer and data center to be close together to increase the efficiency of the
"100 milliseconds". - Answer-False
"100 milliseconds" refers to the amount of time it takes for a publisher to serve an ad to a single
consumer when they click into a webpage. - Answer-True
Within the "100 milliseconds" in real-time bidding (RTB), millions of impressions are processed
simultaneously through the auction. - Answer-True
Demand-side platform (DSP) data centers should be close to exchange data centers to: - Answer-Increase
efficiency and reduce the rate of timeouts
A true demand-side platform (DSP) allows you to build additional technology, adds value to the strategic
process, and participates in the decisioning to help companies make better buying decisions. - Answer-
True
Every company has a focus, regardless of where they fall on the Lumascape. - Answer-True
Low barriers to entry hurt the efficiency of a market. - Answer-False
Supply-side platforms (SSPs) and exchanges will most likely separate in the future to create an objective
and efficient market. - Answer-True
What is the best way to be a yield optimizer? - Answer--Create higher levels of transparency to make
prices rise
-Understand what the buyer needs in order to pay the market price
A discrepancy happens when: - Answer-Buyer and seller report different numbers for impressions served
or conversations made
A request for bid (RFB) happens when: - Answer-An exchange sends a bid request to a DSP
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller PatrickKaylian. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $7.99. You're not tied to anything after your purchase.
