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International Marketing true/false questions and answers guaranteed pass 2024/2025
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International Marketing true/false questions and answers guaranteed pass 2024/2025

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Document information

  • May 7, 2024
  • 5
  • 2023/2024
  • Exam (elaborations)
  • Questions & answers

Subjects

  • aipmm
  • one difference between domestic marketing and glob
  • global marketing requires marketers to behave in a
  • high income countries are referred to as emerging

Written for

  • AIPMM
  • AIPMM

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International
Marketing
true/false
One
difference
between
domestic
marketing
and
global
marketing
is
the
scope
of
activities.
True
Marketing
discipline
varies
from
one
region
to
another
False
Marketers
can
always
directly
apply
experience
from
one
country
to
another
or
from
one
market
to
another.
False
Global
marketing
requires
marketers
to
behave
in
a
way
that
is
global
and
local
at
the
same
time
by
responding
to
similarities
and
differences
in
world
markets.
True
The
macro
dimensions
of
the
environment
are
economic,
social
and
cultural,
political
and
legal,
and
technological.
True
The
more
developed
a
country
is,
the
scarcer
the
availability
of
economic
data.
False
High-income
countries
are
referred
to
as
emerging
markets.
False
Low-income
countries
typically
have
low
birth
rates
and
high
literacy
rates.
false In
a
fixed
exchange-rate
system,
the
currency
value
is
determined
by
demand
and
supply.
false
Many
companies
make
efforts
to
minimize
their
tax
liability
by
shifting
the
location
of
income.
true
U.S.
companies
are
subject
to
U.S.
antitrust
laws
no
matter
what
country
they
are
doing
business
in.
true
Licensing
agreements
do
not
come
under
antitrust
scrutiny.
true
Cultural
similarities
provide
a
good
basis
for
making
relatively
standardized
marketing
strategies.
True
Products
can
be
symbols
of
individual
or
collective
reality.
True
According
to
Schwartz,
Western
European
cultures
emphasize
autonomy
and
egalitarianism.
True
Food
is
considered
to
be
the
most
culturally
sensitive
category
of
consumer
products.
True
Similarities
exist
among
countries
that
are
in
the
same
stage
of
economic
development.
True

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