TEST BANK For Marketing Management, 4th Edition By Mark Johnston Greg Marshall | All Chapter's (1-14) | Latest Version 2024
10 views 0 purchase
Course
Solution
Institution
Solution
Book
Marketing Management
TEST BANK For Marketing Management, 4th Edition By Mark Johnston Greg Marshall | All Chapter's (1-14) | Latest Version 2024
TEST BANK FOR
Marketing Management 4th EditionMark Johnston Greg Marshall
Chapter 1
Student name:__________
TRUE/FALSE - Write 'T' if the statement is true and 'F' if the...
Test Bank For Marketing Management 4th Edition By Johnston, Marshall, Consists Of 14 Complete Chapters, ISBN: 978-1260381917
Marketing Management, 4th Edition TEST BANK By Mark Johnston Greg Marshall, Verified Chapter's 1 - 14, Complete A+ Guide ISBN:9781260381917 Newest Version 2024 Edition Instant Pdf Download
Test Bank for Marketing Management 4th Edition By Mark Johnston Greg Marshall
All for this textbook (38)
Written for
Solution
All documents for this subject (516)
Seller
Follow
TestsBanks
Reviews received
Content preview
TEST BANK FOR
Marketing Management 4th EditionMark Johnston Greg Marshall
Chapter 1
Student name:__________
TRUE/FALSE - Write 'T' if the statement is true and 'F' if the statement is false.
1) A commonly held misconception about marketing is that it is all about advertising and
selling.
1) ______
⊚ true
⊚ false
Question Details
AACSB : Analytical Thinking
Accessibility : Keyboard Navigation
Learning Objective : 01-01 Identify typical misconceptions about marketing, why they persist, and the
Topic : Marketing and Marketing Management Defined
Bloom's : Remember
Difficulty : 1 Easy
Gradable : automatic
Source : Chapter 01 Test Bank > TF Qu. 01 A commonly held misconception about marketin...
2) Marketing is relevant only to people in the organization who work directly in the marketing
department.
2) ______
⊚ true
⊚ false
Question Details
AACSB : Analytical Thinking
Accessibility : Keyboard Navigation
Bloom's : Understand
Difficulty : 2 Medium
Learning Objective : 01-01 Identify typical misconceptions about marketing, why they persist, and the
Topic : Marketing and Marketing Management Defined
Gradable : automatic
Source : Chapter 01 Test Bank > TF Qu. 02 Marketing is relevant only to people in the ...
Version 1 1
,3) The American Marketing Association defines marketing as “the activity, set of institutions,
and processes for creating, communicating, delivering, and exchanging offerings that have
value for customers, clients, partners, and society at large.”
3) ______
⊚ true
⊚ false
Question Details
AACSB : Analytical Thinking
Accessibility : Keyboard Navigation
Topic : Marketing and Marketing Management Defined
Bloom's : Remember
Difficulty : 1 Easy
Learning Objective : 01-02 Define what marketing and marketing management really are and how they con
Gradable : automatic
Source : Chapter 01 Test Bank > TF Qu. 03 The American Marketing Association defines m...
4) Peter Drucker stated that since it is the customer who defines value, the business enterprise
has only two business functions: marketing and innovation.
4) ______
⊚ true
⊚ false
Question Details
AACSB : Analytical Thinking
Accessibility : Keyboard Navigation
Bloom's : Remember
Difficulty : 1 Easy
Topic : The Concept of Customer Value
Learning Objective : 01-02 Define what marketing and marketing management really are and how they con
Gradable : automatic
Source : Chapter 01 Test Bank > TF Qu. 04 Peter Drucker stated that since it is the cu...
5) Sustainability refers to business practices that prolong the life cycle of a product.
5) ______
⊚ true
⊚ false
Question Details
Accessibility : Keyboard Navigation
Bloom's : Understand
Difficulty : 2 Medium
Topic : Marketing and Marketing Management Defined
Learning Objective : 01-02 Define what marketing and marketing management really are and how they con
AACSB : Ethics
Gradable : automatic
Source : Chapter 01 Test Bank > TF Qu. 05 Sustainability refers to business practices ...
Version 1 2
,6) Firms that are stuck in a production orientation mentality likely will have great difficulty
competing successfully for customers.
6) ______
⊚ true
⊚ false
Question Details
AACSB : Analytical Thinking
Accessibility : Keyboard Navigation
Bloom's : Understand
Difficulty : 2 Medium
Learning Objective : 01-03 Appreciate how marketing has evolved from its early roots to be practiced
Topic : The Evolution of Marketing
Gradable : automatic
Source : Chapter 01 Test Bank > TF Qu. 06 Firms that are stuck in a production orienta...
\hen Henry Ford said, “People can have the Model T in any color—so long that it’s black,” he
was reflecting a sales orientation.
6) ______
⊚ true
⊚ false
Question Details
AACSB : Analytical Thinking
Accessibility : Keyboard Navigation
Bloom's : Understand
Difficulty : 2 Medium
Learning Objective : 01-03 Appreciate how marketing has evolved from its early roots to be practiced
Topic : The Evolution of Marketing
Gradable : automatic
Source : Chapter 01 Test Bank > TF Qu. 07 When Henry Ford said, “People can have...
7) Don Peppers and Martha Rogers popularized the term one-to-one marketing. Some firms
come close to one-to-one marketing by combining flexible manufacturing with flexible
marketing to enhance customer choices.
7) ______
⊚ true
⊚ false
Version 1 3
, Question Details
AACSB : Analytical Thinking
Accessibility : Keyboard Navigation
Bloom's : Understand
Difficulty : 2 Medium
Learning Objective : 01-03 Appreciate how marketing has evolved from its early roots to be practiced
Topic : The Evolution of Marketing
Gradable : automatic
Source : Chapter 01 Test Bank > TF Qu. 08 Don Peppers and Martha Rogers popularized th...
8) Fred Wiersema’s bookThe New Market Leaders states that marketers will continue to have
more power than customers in both B2B and B2C markets.
8) ______
⊚ true
⊚ false
Question Details
AACSB : Analytical Thinking
Accessibility : Keyboard Navigation
Learning Objective : 01-04 Recognize the impact of key change drivers on the future of marketing.
Bloom's : Remember
Difficulty : 1 Easy
Topic : Marketing Trends
Gradable : automatic
Source : Chapter 01 Test Bank > TF Qu. 09 Fred Wiersema’s book The New Market Le...
9) In the current business environment, firms have learned to be open about products and
services with consumers who have endless sources of information, including blogs, chat
rooms, and independent websites.
9) ______
⊚ true
⊚ false
Question Details
Accessibility : Keyboard Navigation
Bloom's : Understand
Difficulty : 2 Medium
Learning Objective : 01-04 Recognize the impact of key change drivers on the future of marketing.
Topic : Marketing Trends
AACSB : Technology
Gradable : automatic
Source : Chapter 01 Test Bank > TF Qu. 10 In the current business environment, firms h...
Version 1 4
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller TestsBanks. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $12.99. You're not tied to anything after your purchase.
