Exam (elaborations)
UCF MAR 3023 EXAM 2 GUIDE WITH VERIFIED ANSWERS
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UCF MAR 3023 EXAM 2 GUIDE WITH VERIFIED ANSWERS Consumer Decision Process 1. Need Recognition 2. Information Search 3. Alternative Evaluation 4. Purchase and Consumption 5. Post Purchase need recognition The first stage of the buyer decision process, in which the consumer recognizes a...
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