Research Report in Employee and Consumer Behaviour
Institution
University Of South Africa
Book
Research in Consumer Behavior
HRIOP87 Assignment 3 (DETAILED ANSWERS) 2024 - DISTINCTION GUARANTEED Answers, guidelines, workings and references .................... QUESTION 1 Identify two reports in the media that illustrate any of the content that is covered in Unit 3, for instance, in the fields of transformative consumer r...
, QUESTION 1 Identify two reports in the media that illustrate any of the
content that is covered in Unit 3, for instance, in the fields of transformative
consumer research, consumer well-being, consumer vulnerability and bottom-
of-pyramid consumers. Provide the URL for each item and critically review its
relevance in terms of the contents of this unit. (15)
Transformative consumer research often involves studying how consumer behavior can
create positive social change or address societal issues. For example, you might find
reports on companies implementing sustainable practices, initiatives to support
marginalized communities, or campaigns promoting ethical consumption.
Consumer well-being is another important area, focusing on how products, services, and
marketing affect consumers' physical, emotional, and psychological health. Reports
might discuss trends in wellness products, studies on the impact of social media on
mental health, or regulations aimed at protecting consumers from harmful products.
Consumer vulnerability examines how certain groups, such as the elderly, low-income
individuals, or those with disabilities, are disproportionately affected by market
dynamics or marketing tactics. Reports in this area could cover topics like predatory
lending practices, access to healthcare services, or efforts to empower vulnerable
populations through financial literacy programs.
Bottom-of-the-pyramid consumers refers to those at the base of the economic pyramid,
often living in poverty or with limited resources. Reports might focus on initiatives to
provide affordable products and services to this demographic, microfinance programs,
or case studies of companies successfully catering to low-income markets.
To find relevant reports or articles, you can search reputable news websites, academic
journals, or industry publications using keywords related to the topics mentioned above.
Once you've found two reports that align with the content covered in Unit 3, you can
critically review their relevance by analyzing how they contribute to your understanding
of transformative consumer research, consumer well-being, consumer vulnerability, or
bottom-of-the-pyramid consumers. Pay attention to the sources cited, the methodology
used, and any implications or recommendations provided in the reports.
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