Exam (elaborations)
UCF MAR 3023 Exam 5 Review (Ch 18, 19, 20, 3) Questions With Correct Solutions, Already Passed!!
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What is *Integrated Marketing Communications (IMC)*? - Answer-Represents the promotion dimension of the four Ps; encompasses a variety of communication disciplines—general advertising, personal selling, sales promotion, public relations, direct marketing, and electronic media—in combination t...
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