Exam (elaborations)
MBA MFT Study Exam | Questions & 100% Correct Answers (Verified) | Latest Update | Grade A+
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major segmentation variables (4) : (1) geographic, (2) demographic, (3) psychographic, (4) behavioral penetrated market : set of customers who are buying the company's product target market : qualified available market the company decides to pursue available market : set of consumers who hav...
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