100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
UGBA 10 Marketing Exam Questions Correctly Answered 2024. $10.99   Add to cart

Exam (elaborations)

UGBA 10 Marketing Exam Questions Correctly Answered 2024.

 6 views  0 purchase
  • Course
  • Institution

UGBA 10 Marketing Exam Questions Correctly Answered 2024. Old Spice - correct answer Example of how an ad became part of a cultural conversation. Marketing definition - correct answer Marketing is the process of creating value for customers and building strong customer relationships in order to...

[Show more]

Preview 2 out of 11  pages

  • April 23, 2024
  • 11
  • 2023/2024
  • Exam (elaborations)
  • Questions & answers
avatar-seller
UGBA 10: Marketing

Old Spice - correct answer Example of how an ad became part of a cultural conversation.



Marketing definition - correct answer Marketing is the process of creating value for customers and
building strong customer relationships in order to capture value ($$) from customers in return



Touchpoints - correct answer places where the consumer interacts with the company. examples:
reputation, advertising, price, reviews, post purchase services, website, etc.



Nike's touchpoint - correct answer Nike's running app provides a touchpoint with the company because
consumers interact on another level



Starbuck touchpoint - correct answer "My Starbucks Barista" a way to order through a siri-like app,
creates new ways to deliver value to consumers leveraging new technologies



Amazon touchpoint - correct answer Amazon at Kohl's: Having Amazon merchandise helps draw new
customers to Kohl's stores, and being located inside Kohl's makes it easier for current Amazon customers
to bring back unwanted items.



Knowing the Customer: - correct answer Wants & needs, attitudes and hopes, expectations, perceptions
of alternatives, behaviours and preferences



What is a market? - correct answer a group of end users with an need and the desire and the means to
fill it



Value Proposition - correct answer Answers three questions:

1. Who are we?

2. What do we do?

3. Why does it matter?

, Customer segmentation - correct answer Grouping customers so that marketers can use the same
messages and media across large numbers of them without sacrificing relevance OR efficiency



Demographic segmentation - correct answer segmenting by age, gender, income, zipcode



Need segmentation - correct answer segmenting by pain points, challenges



psychographic or attitudinal segmentation - correct answer segmenting by personality traits, lifestyle,
interests



behavioral segmentation - correct answer segmenting by purchase frequency, repeating purchase habits,
channel preferences, average spend/order



Example: Segmenting the Avengers - correct answer Demographic: offering therapy for all superheroes

Pyschographic: therapy for superheroes for feel they dont fit in



Sources of Customer Insights - correct answer Internal sources: employees, customer service, sales data

External sources: customer advisory boards, third party research, market research, social media



Example: Dove (used focus group for customer insight) - correct answer Focus group: tapped into how
women thought and felt about themselves.

2004 Campaign for Real Beauty --> Provocative by featuring REAL women who were outside the
stereotypical norms of beauty

Example of Societal Marketing Concept

2006- youtube



Strategy Drives Marketing Investment - correct answer strategy --> insights --> investment



Conversion - correct answer Marketing aims to move potential customers from each stage of the
decision process to the next

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller ROSEGRADES. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for $10.99. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

83637 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy study notes for 14 years now

Start selling
$10.99
  • (0)
  Add to cart