Started on Monday, 22 April
2024, 9:14 PM
State Finished
Completed on Monday, 22 April
2024, 9:28 PM
Time taken 14 mins 11 secs
Grade 13.00 out of 15.00
(86.67%)
Question 1
Correct
Mark 1.00 out of 1.00
On 21 April 2016, Taste Holdings opened
the doors of the rst Starbucks in
Johannesburg, bringing the full
Starbucks experience to Rosebank. Taste
Holdings, under an agreement with
Starbucks, is a business franchise group
holding the rights to own and open
Starbucks stores in South Africa. Which
one of the following options is an
example of a product development
strategy followed by Taste Holdings?
a. Introducing the milder
roasted coffee – the Blonde
Roast.
b. In 2019, Taste Holdings, also
restructured their operations to
eliminate ine ciencies.
c. Introducing a Starbucks
Rewards loyalty programme in
2020.
d. Growing the business and
opening 12 Starbucks stores.
Which of the following researchers is
associated with the rst sense of a
difference between leadership and
management and made a clear
distinction between legitimate authority,
traditional authority and charismatic
authority?
On 21 April 2016, Taste Holdings opened
the doors of the rst Starbucks in
Johannesburg, bringing the full
Starbucks experience to Rosebank. Taste
Holdings, under an agreement with
Starbucks, is a business franchise group
holding the rights to own and open
Starbucks stores in South Africa. This
was not the end for Starbucks in South
Africa. In 2019 Adrian Maizey, CEO of
Rand Capital Coffee (RCC) bought the
rights to own and operate Starbucks in
South Africa. RCC bought the 12 stores
for R7 million rand. After the acquisition,
Rand Capital Coffee (RCC) inherited the
12 Starbucks stores, with plans to
continue expanding the brand to roll out
30 new stores by March 2022. RCC
planned to restructure the business
model to include economies of scale,
and to enter an agreement with Shoprite
Checkers. This agreement extended
Starbuck into regions and
neighbourhoods that would have
otherwise not been a viable business
option. The change in strategy involves
moving away from large store roll outs,
and towards smaller kiosk-format
locations, reaching more market
segments. Despite the 2021 disruptions
of the pandemic, the related lockdowns,
looting, strikes, load- and water-shedding,
RCC managed to open 41 additional
stores in December 2022. Under RCC, a
total of 54 stores were opened in 2022.
Which one of the following options is an
example of a market development
strategy followed by RCC?
a. Restructuring the business
model to include economies of
scale.
b. Buying the 12 Starbucks stores
from Taste Holdings.
c. Growing the business and
opening 41 new Starbucks
stores in 2022.
d. Entering into an agreement with
Shoprite Checkers.
In Maslow’s hierarchy of needs, _____ and
_____ needs are examples of higher order
needs.
a. love and belonging; esteem
b. self-actualisation; physiological
c. esteem; security
d. safety, physiological
Question 5
Correct
Mark 1.00 out of 1.00
Starbucks’ story began in 1971 in Seattle.
They have more than 30 000 stores
worldwide, of which a few of these stores
are in South Africa. Which one of the
following options would be an example
of internal stakeholders at Starbucks?
a. Investors not wanting to invest
b. Shoprite Checkers with whom
Starbucks’ has an agreement
c. CEO Adrian Maizey
d. Government who prescribes
legislation
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