DMI Module 1 - Intro to Digital Marketing || Questions and Answers
Digital Marketing correct answers The use of new media or digital technology to achieve business goals.
Outbound Marketing correct answers Traditional approach using mass media advertising. This is
a push strategy that begins with the brand or advertiser showing ads to as many people as possible, hoping that it will resonate with some of them. For this reason, it is harder to track and more expensive.
Drive Product Recall correct answers Pushing out a message to a target audience repetitively trying to bring awareness to your product or service. Achieved through audience reach and repetition.
Inbound Marketing correct answers Marketing activities that draw the attention of customers through blogs, Twitter, LinkedIn, and other online sources, rather than using more traditional activities that require having to go out to get customers' attention, such as making a sales call. Inbound is about attracting people who are already interested in your product or service so they seek you out and engage.
The use of cookie tracking, SEO, topics, blogs, and influencers helps brands resonate with a specific audience so they come to you.
What are the 3 different media types in digital marketing? correct answers Owned Media, Paid Media, and Earned Media
Owned Media correct answers Online content that an organization creates and controls. For example, the company-created Facebook or LinkedIn pages.
Paid Media correct answers Any form of media designed to promote a brand for a fee. This means internet media, such as display ads, sponsorships, and paid key word searches, that are paid for by an advertiser.
Earned Media correct answers Content that people actively interact with without effort being made to drive traffic. This is a category of promotional tactic based on a public relations or publicity model that gets customers talking about products or services. This form of media builds
trust far quicker and more effectively than paid media ever could.
Traditional Media correct answers The established or traditional means of mass communication, especially compared with digital methods. This means media that didn't develop with the digital era. Traditional marketing media includes direct marketing, outdoor, print, TV, and radio broadcast, and "word of mouth" referrals. Direct Marketing correct answers This involves promoting and selling directly to the end buyer from the manufacturer with no other media owner involved. For instance, it includes letters or flyers, coupons, brochures, and general any other print material delivered to a consumer's mailbox or hand.
Print Advertising correct answers This is advertising that uses physically printed media to reach consumers and prospects, such as newspapers, brochures, and magazine ads
Outdoor Advertising correct answers Similar to print but on a larger scale, these are billboards (also called 48 sheets or the even larger 96 sheets), bus stops and smaller placements (also called 6 sheets), bus sides, building wraps and installations, and so on.
Broadcast Advertising correct answers Known as on-air advertising, it is the primary revenue generator for commercial television and radio stations. Examples include film, TV, product placement, program sponsorship, cinema, and radio.
Referral correct answers These often happen spontaneously. This form of marketing involves promoting products or services to new customers through existing customers recommending their company, usually by word of mouth. For instance, it includes fidelity cards with vouchers and discounts for sponsorship.
Mass Media correct answers Promoting a company in media with a large audience; TV, magazines, radio.
Individual Media correct answers Promoting a company in media that reaches people individually; for example, social media, email, and apps.
Passive Audience correct answers Media where the audience observes an event rather than actively responding to it. For example, an advertisement on TV or the radio where the audience has no means of responding to the message.
Active Audience correct answers Any form of media where the consumer can physically engage with the content, such as Facebook, Twitter, and Google. Content on digital platforms has been developed to be highly engaging - consumers can share, comment on, like, tweet, and pin it. This
gives digital marketing an additional active characteristic.
One-To-Many correct answers In traditional marketing, the message given is singular. In other words, because of the group experience, the traditional marketers will develop a single message that will deliver the same content to individuals.
One-To-One correct answers In digital marketing, marketers can create multiple versions of the same message, and target users whose profile definitely fits their target audience. The brand experience aims to treat the consumer as an individual by delivering personalized, relevant content.
The 3i Principles correct answers Initiate - Iterate - Integrate
