Capsim Quizzes
Market segments are named for:
a The customer's geographic region
b The customer's end product
c The manufacturer's geographic region
d The customer's top concern - d. The customer's top concern
Of the five market segments, which three are more concerned about leading-edge ...
Capsim Quizzes Market segments are n amed for: a The customer's geographic region b The customer's end product c The manufacturer's geographic region d The customer's top concern - ✔✔d. The customer's top concern Of the five market segments, which three are more concerned about leading -edge technology within their respective segment expectations? a Size Segment, Peformance Segment, and Traditional Segment b Size Segment, Performance Segment, and Low End Segment c Size Segment, Performance Segment, and High End Segment d Low End Segment, Traditional Segment, and High End Segment - ✔✔c Size Segment, Performance Segment, and High End Segment Each circle on the Perceptual Map represents: a A market segment b A group of like -minded customers c Products d Both a and b - ✔✔d Both a and b Your R&D functional area controls which of the following product attributes: a Age, Size, Performance, and Price b Price, Awareness, Accessibility, and Age c Age, Size, Performance, and Awareness d Size, Performance, Age, and Reliability - ✔✔d Size, Performance, Age, and Reliability In the marketing area, which expenditure drives customer awareness? a Price b MTBF c Promotion Budget d Sales Budget - ✔✔c Promotion Budget Customers ignore reliability above the expected range. True False - ✔✔True Before you can address your customers' continuous demand for lower prices, what must you do? a Issue Stock b Reduce Costs c Issue Bonds d Retire Bonds - ✔✔b Reduce Costs Over time, what will happen on the Perceptual Map to represent changes in the market segment customer's expectations regarding Size and Performance? a Circles remain stationary, representing customer's expectations for no changes in the technology of the e lectronic sensors. b Circles move towards the bottom right corner as customers demand that the sensors decrease in Size and increase in Performance c Products will move automatically as the circles move - ✔✔b Circles move towards the bottom right corner as customers demand that the sensors decrease in Size and increase in Performance c Products will move auto In addition to expecting decreasing Size and increasing Performance of the sensors, what other demands do Capstone customers place on the market? a Decreasing price b Increasing reliability c Demands for exclusive deals d All the above - ✔✔a Decreasing price Promotion and Sales expenditures offer rapidly diminishing returns above what levels? a About $3 million each b $500K each c About $2 million com bined d $500K combined - ✔✔a About $3 million each Whatever figure you enter in the "Your Sales Forecast" cell on the Marketing screen will automatically be produced. True False - ✔✔False In the marketing area, which expenditure drives customer accessibi lity? a Price b MTBF c Promotion Budget d Sales Budget - ✔✔d Sales Budget What is the lag time between purchase and use of new and/or additional plant and equipment. a 2 years b none c 1 year d 6 months - ✔✔c 1 year Investments in plant automation and capacity increases will show up on the finance screen and in the proformas. What options are provided for funding investments in plant improvements? a You may use expected profits from sales (if sufficient to also cover operating costs) and sell -
offs of existing plant capacity b You may issue stocks and 10 -year bonds within limits c You may borrow short term funds from the bank (repayment required the following year d All of the above are options, however long -term financ ing bonds) and issuing stocks are a better match to invest in long -term assets such as plant improvements - ✔✔d All of the above are
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