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LSUS MBA 776 Exam 1 (Ch. 1-4) Questions and Answers with Complete Solutions 100% Correct 2024
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LSUS MBA 776 Exam 1 (Ch. 1-4) Questions and Answers with Complete Solutions 100% Correct 2024
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LSUS MBA 776 Exam 1 (Ch. 1-4)Questions and Answers with Complete
Solutions 100% Correct 2024
Self-Reference Criterion (SRC) - Correct Answer-unconscious
reference to one's own cultural values, experiences, and
knowledge as a basis for decisions
Enthnocentrism - Correct Answer-the notion that people in
one's own company, culture, or country know best how to do
things
Marketing - Correct Answer-the activity, set of institutions,
and processes for creating, communicating, delivering, and
exchanging offerings that have value for customers, clients,
partners, and society at large
International Marketing - Correct Answer-The performance of
business activities designed to plan, price, promote, and direct
the flow of a company's goods and services to consumers or
users in more than one nation for a profit.
pg. 1 professoraxel
, Adaptation - Correct Answer-The ability to interpret
effectively the influence and impact of each of the
uncontrollable environmental elements on the marketing plan
for each foreign market in which they hope to do business
Stages of International Marketing Involvement - Correct
Answer-1. No Direct Foreign Marketing
2. Infrequent Foreign Marketing
3. Regular Foreign Marketing
4. International Marketing
5. Global Marketing
No Direct Foreign Marketing - Correct Answer-A company that
does not actively cultivate customers outside the country
Infrequent Foreign Marketing - Correct Answer-A company
with temporary surpluses caused by variations in production
levels or demand may send their products for marketing
overseas
Regular Foreign Marketing - Correct Answer-A firm with
permanent productive capacity devoted to the production of
goods and services to be marketed in foreign markets
pg. 2 professoraxel
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