HUBSPOT EMAIL MARKETING CERTIFICATION EXAM LATEST 202 4 QUESTIONS WITH CORRECT ANSWER S GRADED A+ How can email marketing fuel your overall inbound strategy? - ANSWERS -Email marketing syncs closely to your CRM What does it mean to create an inbound email marketing strategy? - ANSWERS -Create a human, helpful, and customer -
driven conversation and experience What is the definition of an email marketing strategy? - ANSWERS -A strategy used to market products and services and nurture relationships in a human and helpful way through the use of the email channel When was the first email sent? * - ANSWERS -1970's You've created each segmented list based off where those contacts are in their research process with your company. What type of lists have you created? * - ANSWERS -Buyer's journey lists Pillars effective email strategy - ANSWERS -Segmentation Persona lization Data -driven analysis Without __________ for your emails, you won't know if your emails are successful or not * - ANSWERS -goals You can use your database and contact management strategy to do a few things: see the whole picture of every contact, organize contacts to keep a healthy database at all times, and what else? - ANSWERS -integrate your contact information with other tools you use Inbound is the happy marriage between __________ * - ANSWERS -context and content Each year your contacts datab ase will decay, so to successfully cater to the needs and interests of your contacts, what do you need to begin with? * - ANSWERS -The right contacts in your database Before emailing any contacts in your database, what question do you need to ask yourself or your team? - ANSWERS -Do we have permission? If you have an offer that's targeted towards your leads in your database and wouldn't provide as much value to your customers, what could you segment by to send only to your leads? * - ANSWERS -Lifecycle stage In your email marketing strategy, CATS - ANSWERS -The right content to the right audience at the right time equals success Three best practices for creating a successful segmentation strategy - ANSWERS -Clean and organized database Collecting the right in formation Understanding the implicit and explicit data
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