. 1.1 Define the term “Agribusiness” as it applies to agribusiness management. (05)
Agribusiness refers to the various businesses and industries involved in the
production, processing, distribution, and marketing of agricultural products. It
encompasses all the activities related to agricultural production, including farming,
seed production, crop and livestock management, agrochemicals, equipment and
machinery, agricultural processing, packaging, transportation, marketing, and retail.
Agribusiness management involves the planning, organizing, and overseeing of
these various activities to ensure the efficient and profitable operation of agricultural
businesses.
1.2 Provide three (3) types of agribusinesses and give two examples for each. (06)
1. Crop Production:
a. Wheat Farming
b. Tomato Farming
2. Livestock Production:
a. Cattle Ranching
b. Poultry Farming
3. Agri-food Processing:
a. Dairy Processing
b. Fruit and Vegetable Canning
1.3 SWOT analysis is a strategic planning and strategic management
technique
used to help an organization identify its strengths, weaknesses, opportunities,
and threats. Briefly describe the pillars of SWOT analysis (08)
The pillars of SWOT analysis are:
1. Strengths: These are the internal factors or resources that give the organization a
competitive advantage and help it achieve its objectives. This could include things
like a strong brand, talented staff, or advanced technology.
2. Weaknesses: These are internal factors that may hinder the organization's ability
to achieve its goals. This could include things like a lack of resources, poor location,
or outdated technology.
3. Opportunities: These are external factors or trends in the market that the
organization could potentially take advantage of to further its objectives. This could
include things like new market segments, emerging trends, or potential partnerships.
4. Threats: These are external factors that could potentially harm the organization's
performance. This could include things like competitive pressures, economic
downturns, or changing consumer preferences.
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