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Plan Estratégico de la Carrera de Administración de Empresas de la Universidad Central del Ecuador para la empresa Alexa Tejidos Cía. Ltda. $6.79
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Plan Estratégico de la Carrera de Administración de Empresas de la Universidad Central del Ecuador para la empresa Alexa Tejidos Cía. Ltda.
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Course
AE4-2
Institution
Universidad Central Del Ecuador
El documento presenta un diagnóstico de la situación de una organización en crisis, sugiriendo la implementación de un plan piloto para salir de esa fase. Se destaca la importancia de acciones para potenciar recursos internos, abordar áreas de mejora, capitalizar oportunidades externas y mitig...
Integrantes:
Ambato Sol
Changoluisa Lisa
Toapanta Jennifer
Toapanta Yajaira
Pamela Villareal
2023-2024
, Índice
I. Introducción del Plan Estratégico ................................................................................................ 3
II. Direccionamiento estratégico ........................................................................................................ 4
2.1 Misión ............................................................................................................................................ 4
2.2 Visión ............................................................................................................................................. 4
2.3 Objetivo General .......................................................................................................................... 4
2.3.1 Objetivos específicos ............................................................................................................. 4
2.4 Políticas ......................................................................................................................................... 5
2.4.1 Políticas globales.................................................................................................................... 6
2.5 Valores........................................................................................................................................... 6
2.6 Principios ...................................................................................................................................... 6
2.7 Organigrama ................................................................................................................................ 6
III. Diagnostico Situacional ................................................................................................................ 7
3.1 Análisis Externo ........................................................................................................................... 7
3.2 Análisis Interno ............................................................................................................................ 8
3.2.1 Árbol de problemas ............................................................................................................... 8
3.2.2 Matriz AOOR ........................................................................................................................ 8
3.2.3 Matriz MADE ........................................................................................................................ 9
3.2.4Matriz MADI .......................................................................................................................... 6
IV. Diagnostico.................................................................................................................................... 9
4.1 FODA numérico ........................................................................................................................... 9
4.2 Análisis de las estrategias ............................................................................................................ 9
V. Formulación de las estrategias ................................................................................................... 9
VI. Control de estrategias ................................................................................................................. 9
6.1 KPI ................................................................................................................................................. 9
6.2 Gráficos de control ....................................................................................................................... 6
6.3 Cuadro de mando integral......................................................................................................... 11
6.4 Matriz de riesgos ........................................................................................................................ 11
VII. Evaluación de las estrategias................................................................................................... 11
7.1 Cadena de valor .......................................................................................................................... 11
7.2 Mapa estratégico ........................................................................................................................ 12
VIII. Conclusiones y recomendaciones ........................................................................................... 13
Bibliografía ........................................................................................................................................... 13
Anexos ................................................................................................................................................... 13
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