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Campaign Combats Underage Drinking
1. NewsUSA) - Underage drinking levels are at historic lows, and one way to continue this
trend is to prevent teens’ access to alcohol. The We Don’t Serve Teens campaign, first
developed in 2006, is a community-level collaboration of alcohol suppliers, retailers and
distributors working with parents and prevention groups to curb underage drinking.
2. Today, participating groups and organizations are voicing their commitment to the
campaign and its important message that debuts a refreshed look and feel that is digitally
modern, culturally inclusive and demographically diverse.
3. The We Don’t Serve Teens campaign takes a united stance throughout communities
nationwide: “Don’t serve alcohol to teens. It’s unsafe. It’s illegal. It’s irresponsible.”
Partners are encouraged to post messages against underage drinking in stores and
restaurants, engage with the campaign online, hear messages on the radio and even
include information on food and beverage delivery receipts. The materials will also serve
as a reminder for families to have conversations at home about expectations, values and
practice saying NO to underage drinking.
4. “Underage drinking has declined dramatically but remains a safety issue for teens that is
often overlooked, disregarded, or takes a backseat to more pressing concerns,” says
Chris Swonger, President and CEO of Distilled Spirits Council of the United States (DISCUS)
and Responsibility.org. “The We Don’t Serve Teens campaign brings a critical mass of public
and private entities together to spotlight underage drinking prevention. We
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