COM3701 ASSIGNMENT 01 2024 – Marketing
Communication
SEMSTER 01
PASS WITH 80%+
ALL QUESTIONS ANSWERED AND PARAPHRASED
NO PLAGARISM!
FOR ASSIGNMENT, PORTFOLIO & EXAM
ASSISTANCE
WHATSAPP: +27 78 158 2606
,Table of Contents
INTRODUCTION...................................................................................................... 1
QUESTION 1........................................................................................................... 1
1.1 How QuantumElectronics.com can use the five internet resources for online
marketing to support its online marketing strategy............................................1
1.2 How QuantumElectronics.com can utilise online marketing as a pull and
push mechanism and a way of communicating brand messages to its
customers........................................................................................................... 7
Online marketing as a push mechanism..........................................................7
Online marketing as a pull mechanism............................................................8
QUESTION 2......................................................................................................... 10
How I would plan and implement a campaign to introduce the brand’s
sportwear range............................................................................................... 10
The interactive model.................................................................................... 10
Phase of the communication campaign and the theory of each respective
phase............................................................................................................. 10
How each phase of the communication campaign will be applied to the
SouthActive scenario..................................................................................... 22
CONCLUSION........................................................................................................ 24
SOURCES CONSULTED.......................................................................................... 25
, INTRODUCTION
The following assignment will provide information in relation to marketing
communication. The five internet resources for online marketing will be identified and
discussed. An explanation of how QuantumElectronics.com can utilise online
marketing as a pull and push mechanism and a way of communicating brand
messages to its customers will be provided. Additionally, interactive model of the
communication campaign framework will be identified and each phase of the
communication campaign and an explanation of the theory of each respective phase
will be elaborated. Lastly, a discussion on how each phase of the communication
campaign will be applied to the SouthActive scenario that is provided will be
elaborated in detail.
QUESTION 1
1.1 How QuantumElectronics.com can use the five internet resources
for online marketing to support its online marketing strategy
According to Angelopulo and Barker (2013: 343), an online platform that will assist
the organisation's online marketing messages and strategy is referred to as an
internet resource. Stated differently, it refers to the location(s) on the Internet where
clients will have access to online advertisements (Angelopulo and Barker 2013: 343).
There are many online resources available, such as business or corporate websites,
e-newsletters, e-mail, discussion forums, and multimedia (Angelopulo and Barker
2013: 343).
The five internet resources are:
1
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller assignmentguru. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $7.58. You're not tied to anything after your purchase.
