Exam (elaborations)
Marketing 351 Exam 2 CSUF Questions and answers 2024
- Course
- Institution
What factors influence consumer behavior? - 1. Cultural 2. Social 3. Personal 4. Psychological Cultural Factor - Come from society as a whole / the culture in which we live (ex. - United States, California, Orange County, Fullerton) Includes Cultural, Subcultural, and Social Class influen...
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