Competitors (5 Cs) - (correct answer)Orgs that offer products or services that aim to
fulfill the same wants/needs of the same customers as the company's offering
Collaborators (5 Cs) - (correct answer)External business entities that work with the
company to create value for customers
,Context (5 Cs) - (correct answer)The environment in which the company operates
and its associated elements
What does PESTEL stand for? - (correct answer)Political
Economic
Sociocultural
Technological
Ecological
Legal
What are the steps of a customer marketing model? - (correct answer)Awareness
Interest & Engagement
Acquisition
Customer Segmentation
Customer Retention
Support & Advocacy
Awareness - (correct answer)Creating an identification moment in the customer's
mind
Interest & Engagement - (correct answer)Informing the customer of your offerings
and encouraging them to learn more
"Now that I know you exist, why should I care?"
Acquisition - (correct answer)Converting a prospect into a customer
Customer Segmentation - (correct answer)Differentiating between customer
segments and marketing to them accordingly
Customer Retention - (correct answer)Focus on convincing an existing customer to
purchase again
Support & Advocacy - (correct answer)Satisfying customers to the point where they
spread the word about offerings
Customer Personas - (correct answer)Semi-fictional depictions of the target
audience
Demographic Profiling Components - (correct answer)Age
Gender
Marital Status
Education
, Geographic Variables - (correct answer)State
Population
Climate
RFM - (correct answer)Recency
Frequency
Monetary Value
Buyer Journey - (correct answer)- Loosening of Status Quo
- Committing to Change
- Exploring Possible Solutions
- Committing to a Solution
- Justifying the Decision
- Making the Selection
(Discovery, Consideration, Decision)
Five Ps - (correct answer)Product
Price
Place
Promotion
People
Porter's Five Forces - (correct answer)Power of Customers
Threat of New Entrants
Threat of Substitute Products
Power of Suppliers
Competitive Rivalry within Industry
Digital Marketing Strategy Framework - (correct answer)Define digital's mission
(how should digital help the business?)
Derive digital strategy (how can digital fulfill this mission?)
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