ESB Certification Exam
One can expect their sales volume to be ______ when they are in product/market fit. [Elements of the
Product/Market Fit Hypothesis] - correct answer high
Product/market fit is making a product or ________ that many people want. [Elements of the
Product/Market Fit Hypothesis] - correct answer service
A business must provide customers with quality products to maintain customer __________.
[Performance and Quality Criteria] - correct answer satisfaction
A Minimum Viable Product (MVP) is a _________ used to test ease-of-use and functionality to help
determine the user's experience and ultimately improve the user's experience with the product.
[Performance and Quality Criteria] - correct answer prototype
In which stage should one develop a value hypothesis? - correct answer Launch
In which stage do sales gain momentum? - correct answer Traction
In which stage is a Minimum Viable Product (MVP) created? - correct answer Prototype
In what stage does one find their product/market fit? - correct answer Growth
In which stage does one start to earn revenue? - correct answer Monetization
In which stage does one develop a concept for a product or service? - correct answer Idea
Which two aspects of a product do Minimum Viable Products (MVPs)test? - correct answer a. Ease-of-
use b. Functionality
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