ESB V2 Certification
Quality - correct answer _______ is measured by how well the product or service successfully serves its
users' purpose.
E-commerce sales and door-to-door sales - correct answer What are two examples of direct distribution
channels?
Middlemen - correct answer Indirect distribution channels use _______ to sell their products to the end
customers.
Idea - correct answer The first stage of the product/market fit is the ________ stage.
prototype - correct answer The second stage of the product/market fit is the ________ stage.
launch - correct answer The third stage of the product/market fit is the ________ stage.
traction - correct answer The fourth stage of the product/market fit is the ________ stage.
monetization - correct answer The fifth stage of the product/market fit is the ________ stage.
growth - correct answer The sixth and final stage of the product/market fit is the ________ stage.
Set quality standards - correct answer The first step of creating a quality control process is to
_____________.
Establish the method of testing product quality - correct answer The second step of creating a quality
control process is to _____________.
Review the internal quality testing results - correct answer The third step of creating a quality control
process is to _____________.
, Refine and improve quality methods and measures as needed. - correct answer The fourth step of
creating a quality control process is to _____________.
Employee - correct answer Sarah is a(n) ________ because she performs tasks while abiding by company
policies and receives a wage for her work.
Success - correct answer Sharon is in the ________ stage because she is earning more money, and the
company's finances are doing well. Because she is not yet preparing to finance future growth, she is not
yet in the take-off stage.
Trade secret - correct answer Knowing a process has been tested and works well is valuable to
companies as they can assume it would work just as successfully for their company. As a result,
companies may want to use __________ materials.
Business plan - correct answer A written document that details how a business will be structured,
managed, run, and grown.
Pitch deck - correct answer A brief overview of a business plan, the products and services that will be
provided, the funding needed, and financial projections.
Lean canvas - correct answer Covers problems and solutions, value propositions, marketing channels, key
metrics, costs, and revenue without all of the business plan details.
Critical thinking - correct answer ___________ involves solving problems in the best way by considering
various potential solutions to the problem.
Creativity and innovation - correct answer _________________ bring new and unconventional ideas to
the table and finding creative and new solutions to the way things are done.
Collaboration - correct answer ______________ is working with others toward a common goal.
Problem solving - correct answer ______________ is coming up with solutions to solve a problem.
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