MNB1601 Study Guide Graded A+
South Africa Airways (SAA) strives for low variability in respect of times of scheduled departures to various destinations. Lower variability is the positive result of doing things _________________ .
The inputs-process-output elements of the value chain is also know...
1). South africa airways (saa) strives for low variability in respect of times of scheduled
departures to various destinations. lower variability is the positive result of doing things
_________________ .
Ans: right every time
2). The inputs-process-output elements of the value chain is also known as the _____________ .
Ans: transformation model
3). Which one of the following represents an input for an airline which makes transformation
possible?
Ans: Pilots and cabin crew
4). Which one of the following represents an input for an airline which is transformed?
Ans: Passengers
5). Which one of the following represents an output for an airline?
Ans: Passengers at new destinations
6). Which one of the following represents the transformation process of an airline?
Ans: Change of location of passengers
7). Airports such as or tambo international must be able to deal with a short waiting tolerance
as passengers experience most value-adding activities first-hand. passengers should be
able to collect baggage from terminals in a reasonable time period. this refers to the
_____________ of output.
Ans: visibility
8). Which one of the following is a characteristic of a service produced by a service provider
such as or tambo international?
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, Ans: Labour intensive
9). Identify the correct operational process used by bmw, a motor vehicle manufacturer.
Ans: Mass process
10). The different processes required to manufacture the new toyota prius are arranged in
consecutive order and the layout is adapted to the prius. this is known as the
____________________ layout.
Ans: product
11). Financial bonuses, such as the one offered to derby employees for teamwork and
productivity, is an example of which kind of compensation?
Ans: Rewards
12). The marketing director was of the view that derby should be moving towards a plan to
introduce a system of employee empowerment. this plan is a recognised employee
motivational strategy. which one of the following options is also an employee motivational
strategy that derby could use?
Ans: Job design
13). To facilitate employee involvement, derby may make use of _____________ which represent
work groups that take over the responsibility from management for solving quality
problems.
Ans: quality circles
14). Most modern approaches to work motivation are based on process theories. in this regard,
intention plays a key role in motivated behaviour. which one of the following options is the
most common form of intention in the work place?
Ans: Goals
15). Zanele is the personal assistant of the director of ntseli mining incorporated. she has been
feeling demotivated as she has recently learned that other staff members, with smaller
workloads than her own, are receiving the same resources and rewards that are allocated
to her. zanele feels that this allocation is unfair given her current workload. which
component of organisational justice is described here?
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, Ans: Distributive justice
16). Arabang, the director of ntseli mining incorporated, realises that zanele is feeling
demotivated. in order to improve her motivation, he decides to not only increase her salary
to accurately reflect the work she does for him, but also to provide her with a new title:
executive administrative officer. this is an example of which factor of herzberg's two-factor
theory?
Ans: Hygiene factor
17). According to which method are jobs compared according to the demands they make on
the employee?
Ans: Factor-comparison
18). A successful human resource (hr) manager will attempt to obtain as much value as
possible from development programmes. which one of the following statements is correct
regarding the value to be gained from development programmes?
Ans: The HR manager undertakes follow-up studies to determine if the training
programmes have had the desired effect.
19). Mareth is the owner of a very artistic clothing line and is passionate about developing her
staff. she has developed an intensive training and development program for all her
employees which consists of away-from-the-job training and development. if the goal of
the method being used is to analyse interpersonal problems and to develop human
relations skills, which method has she chosen?
Ans: Role playing
20). Catherine is the human resource manager at sparta training academy. she is compiling a
document which details the knowledge, skills and abilities relevant to one of the positions
opening up in the academy. with which component of human resource planning is
catherine busy?
Ans: Job specification
21). Heineken's new strategy, brewing a better future, primarily focusses on sustainability by
looking to reduce its water usage and co2 footprint. which principle of the marketing
concept is addressed by focussing on sustainability and the environment?
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, Ans: The principle of social responsibility
22). Heineken and sabmiller recently joined forces with three other beer giants to promote
beer's versatility. this is an obvious attempt by the major beer producers in the world to
grow generic beer consumption (primary demand) in the face of new competitive
products. if the satisfaction of consumer needs and demands is ignored this can have
serious financial implications for the enterprise. this is known as which principle of the
marketing concept?
Ans: The principle of consumer orientation
23). The four marketing variables, known as the marketing mix, combine to form the market
offering. decisions about the use of the four ps result in the marketing _____________ which
is directed at specific consumers in a specific environment.
Ans: strategy
24). Mondi is one of the main researchers at info gate, an international marketing research
company. before commencing with a new research project, mondi will first look for
historical data, compiled for other studies, to determine if any of the research objectives at
hand can be achieved. which type of data will mondi require?
Ans: Secondary data
25). At the end of each research project, mondi must 'tell the story' of the research project. it is
necessary for him to communicate the knowledge and findings of the research study in an
understandable and scientific manner. which tool will mondi use to do this?
Ans: A research report
26). After being encouraged by his girlfriend, archie buys an entire range of new facial care
products targeted at men. however, before he starts to use the products his girlfriend
breaks up with him and archie throws away the products, unused. this is an example of an/
a ____________ of consumer behaviour.
Ans: overt act
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