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Summary Pearson BTEC Level 3 Business - Unit 2 Developing a marketing campaign – Pet Majestic Two Pages of Notes in detail – SUITABLE FOR EXAM - *DISTINCTION* GRADED 2024$4.12
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Summary Pearson BTEC Level 3 Business - Unit 2 Developing a marketing campaign – Pet Majestic Two Pages of Notes in detail – SUITABLE FOR EXAM - *DISTINCTION* GRADED 2024
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Course
Unit 2 - Developing a Marketing Campaign
Institution
PEARSON (PEARSON)
This is the Pearson BTEC Level 3 Business, Unit 2, Pet Majestic Two Pages of Notes in detail which is suitable for exam. Covering all the criteria in detail with references included and was awarded a Distinction. With an easy to follow format and structure, guaranteed to help you get the best grade...
Activity 1: The Things to consider
rationale
Intro/Purpose of Asked prepare marketing proposal – maybe stagnant period, wants to increase revenue - financial brand growth – info provided seems like established business? Pet food and
rationale accessories market – primary research demand for traditional products BUT also tech – recognized target market demand primarily gen z and millennials – stimulate market
5 mins through promotional methods generate interest towards- given initial marketing campaign budget – planning to utilize accomplish marketing aims/objectives set down below.
Marketing Ensure business have particular MARKETING targets to meet during – track progress and effectiveness
aims/objectives Potentially start or increase online sales – website traffic/ optimization – google ads - user experience enhancements - customer loyalty program/scheme? - repeat
15 mins purchases/ customer lifetime - expand product offerings to cater to emerging pet accessory trends and preferences.
Physical retail stores boost? in-store visual merchandising/ product presentation - Implement customer feedback program - gather insights/ areas for improvement -
exclusive in-store promotions/ events drive foot traffic
Customer satisfaction/ repeat purchases - customer support services - reduce response times/ resolve issues promptly - customer feedback survey – enhancements -
personalized recommendations/ discounts based customer preferences/purchase history
New customers required? tailored marketing campaign/ messaging – Collab social media influencers/ pet bloggers – brand awareness – distribution channels increase?
Wider cust base
Analysis of developed business take market research discover and comprehend target clients, competition and trends - aid the success of the campaign - ensure calculated - What follows is
market research compilation of key findings from research, effects may have on business overall, and campaign. Also, analysis of reliability and validity of the research provided
on industry market size/growth important factors. Market size is important as it shows how crucial the products are to the entire population Market growth is important as shows the
25 mins industry’s growth each year- Rapid growth since 2019 – market worth £9.66 billion – sell toys, food, fashion items and pet tech – millennials/ gen z largest segment new pet owners
– 62% households least one pet – potential new markets – increase spending on pet food/ accessories by 4.5% per year – predicting growth – average £240 spent per month on dog
Market profitable market segment – between 2022 – 28 pet tech grow 20% might profitable – demand – expand promising returns – however 59% still like traditional – populated?
size/growth, customers gen z / millennials - research collated demographically products promoted all genders mainly men ideal age range 25 - 32 years old – data people don’t mind spending
target audience, little more per month on pet food/ treats – premium brands/ top end market – also supermarket own brands – those feeling cost of living - marketing campaign produced geared
competition, towards market of?
trends, Competition - Bigger brands like Tails.com, Republic of cats, Pets at home offer pet foods and accessories – first two offer sub based service – last one retailer sell leading brands/
validity/reliabilit own range – wide product range/ wide distribution channels – must have bigger market share in industry longer maybe not big threat? – Good boy offer dog market – big
y established growing – wide distribution - Supermarket own brands need to be considered- own brands could pose issue directly competing against for customers – poses issue
distinguish brand from competitors - known to the customers – usp like being more premium/ cost effective sustainable/ environmentally friendly - compared to -Make themselves
stand out wide product range – differentiate/ distinguish brand from competition
Growing trends – pet ownership more popular – pets to help mental health – PERSONALISTAION - tailor products – emotional side – concerns products/ businesses eco-friendly/
sustainable- use reuse/ recyclable packaging - good environment draw more customers who are concerned about climate change - could release a range to promote this specifically
aiming at this niche market - stimulate product adaptation and innovation
validity and reliability - Secondary research important helps check whether the primary research is correct and can be used to save time - initial secondary research useful overview
of the market – Reliable all data been sourced from big magazines/ research companies - improved research on market shares bigger brands/ more detailed info on market
segment/size - Primary research important gives fresh, unused data help determine - Quite useful – Decent sample size email survey – limitations views may be bias only asked pet
majectic customers
Justification SWOT – already established experience knowledge? good rep? cust base established? High budget/ Surplus cash? Product awareness? Some form advertising already? Market
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