HUBSPOT MARKETING CE RTIFICATION EXAM | QUESTIONS & A NSWERS (VERIFIED) | LATEST UPDATE | GRADED A+ Why is social media an important part of inbound marketing? Social media helps you reach millions of people in distant countries. Users have the best customer service experiences in social media. Social media is a one -to-one medi um you can use to market in a direct, human way. Social media has better advertising options than traditional media. Correct Answer: Social media is a one -to-one medium you can use to market in a direct, human way. When you dig deeper into the developme nt of your buyer persona, what type of information do you want to consider? Psychographics Return on investment Advertising results Word of mouth Correct Answer: Psychographics What is a vanity metric? A metric that shows the sentiment of your brand in social A key performance indicator (KPI) that shows you how popular your company is A surface -level metric that doesn't correlate with your business success Correct Answer: A surface -level metric that doesn't correlate with your business success True or false? Follower count is often considered to be a vanity metric. True False Correct Answer: True Which KPI will executives be more responsive to? Reach Retention and loyalty Engagement Return on investment (ROI) Correct Answer: ROI Why should you start planning the structure of your team by looking at business goals? To help you determine what channels and content you'll need and the staffing to make it happen. To know if advertising is a priority so you can allocate enough funds. To satisfy c ompany stakeholders.
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