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ADVANCE MARKETING MANAGEMENT QUESTIONS BANK.
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HEMCHANDRACHARYA NORTH GUJARAT UNIVERSITY, PATANMCQ - Question Bank with Answer
Advance Marketing Management II (MCQ)
1. Marketing utility consists of ________.
A. Price.
B. Place, price.
C. Product, place, price and profit.
D. Product, Price, place, promotion
ANSWER: D
2. A place for buying and selling activities is called ________.
A. Market.
B. Marketing.
C. Market research.
D. Market information.
ANSWER: A
3. The exchange value of a good service in terms of money is_________.
A. Price.
B. Product.
C. Buying.
D. Selling.
ANSWER: A
4. Selling the same product at different prices is known as________.
A. Price lining.
B. Dual pricing.
C. Geographical pricing.
D. Monopoly pricing.
ANSWER: B
5. The words used to convey the advertisement idea is ____________.
A. Advertisement.
B. Advertisement Research.
C. Advertisement copy.
D. Advertisement budget
ANSWER: C
6. Advertisement promotes_________.
A. . Purchases.
B. Production.
C. Sales.
D. Price.
ANSWER: C
7. Agricultural products are_________.
A. Perishable.
B. Highly priced.
C. Low quality products.
D. Heterogeneous goods
ANSWER: D
, 8. The social aspect of marketing is to ensure_________.
A. Price.
B. Demand.
C. Low price with high quality.
D. Service goods.
ANSWER: C
9. The orange juice manufacturers know that orange juice is most often consumed in the
mornings. However, they would like to change this and make the drink acceptable during other
time periods during the day. Which form of segmentation would they need to work with and
establish strategy reflective of their desires?
A. Gender segmentation.
B. Benefit segmentation
C. Occasion segmentation.
D. Age and life cycle segmentation
ANSWER: C
10. The typical method of retail operation used by supermarkets and catalog showrooms is
called:
A. Self service retailing.
B. Limited service retailing.
C. Full service retailing.
D. Service merchandiser.
ANSWER: C
11. Marketing creates profit by creating _____ to the buyer.
A. Value. B. Money. C. Product. D. Price.
ANSWER: A
12._____ needs the interest of the buyer.
A. Product. B. Sales. C. Production. D. Manufacturing.
ANSWER: A
13. _____ includes the configuration of benefits, value, cost and satisfaction
A. Demand. B. Innovation. C. Creativity. D. Invention.
ANSWER: D
14. All companies strive to build _____ strength.
A. Brand. B. Image. C. Customer. D. Employee
ANSWER: A
15. Which one of the following is not one of the P s of marketing?
A. Product. B. Price. C. Place. D. Production.
ANSWER: D
16. . Which of the following best identifies how marketing must be understood today?
A. Satisfy customer needs. B. Marketing. C. Selling. D. Behaviour.
ANSWER: A
17. A _____ is a trade of vale between two or more parties.
A. Transaction. B. Exchange. C. Transfer. D. Prospecting.
ANSWER: A
18. Which concept holds that consumers will not buy enough of organizations product unless it
takes large scale selling and promotion effort?
A. Marketing. B. Selling. C. Production. D. Product. ANSWER: B
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