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BUS 5114 Unit 2 Written Assignment
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A guide to assignment on SWOT analysis on lyft and its development
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Written Assignment Unit 2MBA Business Administration
University of the People
BUS 5114-01 - MIS and Technology
Dr. Charlotte Barrett
February 8, 2022
Introduction
Lyft is one of the most known rideshare companies along with Uber in the U.S and Canada. It
emphasizes providing user-friendly, convenient, and cost-effective transportation alternatives for
around 23 million people across the U.S (Iqbal, 2020). The company was established in 2012 and
expanded its business and currently, it is valued at $24 billion (Madrigal, 2019).
Strength of Lyft
Lyft has many strong features that provide a competitive edge in the ride-sharing market. The
company has an extensive transportation network in the U.S. and Canada (Business Strategy,
2021). This has been accomplished through acquisitions and partnerships. Furthermore, the
company has dominated the bike-sharing service in the United States. Lyft focuses on creating
environmentally friendly business which is attracting a new market segment. This is achieved
through the integration of innovative ideas and smart marketing.
Another unique feature is the customized service that Lyft provides for its customers. Lyft
categorizes its customers into segments and provides subscription packages for individual
customers (Business Strategy, 2021). Additionally, it provides its services to medium and large
enterprises, especially in the healthcare industry. All these factors helped Lyft to increase its
market share to 32% (Iqbal, 2020).
Weakness of Lyft
As explained above Lyft has many strong points however there are some serious weak points as
well. Lyft has continued to record huge losses despite its continued growth. In 2019, the firm
recorded a $2.6 billion loss which was high as compared with its revenue (Iqbal, 2020). This will
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