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WGU C207 Final Exam – Questions & Correct Answers
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WGU C207 Final Exam – Questions & Correct Answers
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WGU C207 Final Exam – Questions & Correct AnswersInternet Service Providers (ISPs) Ans - control your connection to the
Internet
Broadband service Ans - high-speed continuous connection to the
Internet using a cable modem from a cable provider or a digital subscriber
line from a phone company
ex.) Comcast, Verizon
Common Carrier Ans - ISP that cannot discriminate against customers;
if you are being entrusted with people's stuff (data), you need to be held
accountable for it to a certain degree of regulations
Creative destruction Ans - when businesses find a way to do things
more efficiently than an old way, putting that old way out of business
Example of creative destruction Ans - Horse and buggy was replaced by
the car, Blockbuster was replaced by Netflix and Redbox
Convergence Ans - delivery of multiple types of media over a single
device → disrupts business models, but enables new opportunities
Radio vs Newspaper Ans - radio became enemy of newspaper,
newspaper basically said radio could be part of the industry as long as they
followed the newspapers' rules
Biltmore Agreement Ans - only two short newscasts allowed per day
after the paper arrived in morning, no advertising support allowed, and no
breaking news coverage
Press-Radio Bureau (1934) Ans - implemented by newspaper
publishers, funneled news to radio in way that would tempt listeners to
buy newspapers for more details; disabled in 1940 when Associated Press
began accepting radio members
, Movies vs Television Ans - when TV came out, theater attendance
dropped, so they switched over to color to get people in the theater and
then HDTV or a widescreen; it is an experience
Audience measurement Ans - knowing about the ratings of a program
Who is interested in audience measurement? Ans - Radio station
owners/managers, advertisers, broadcast networks, program producers
Nielsen Audio Ans - audience measurement company previously knows
as Arbitron
People meter Ans - set meter which requires each viewer to push a
button when prompted → way to know who is watching (demographics);
results shifted when used... national ratings shifted toward cable networks,
minority viewers shifted away from networks in local markets
Portable people meter Ans - (Arbitron) paper-like device worn by
listener, recording what is being heard and uploads data to Nielsen when
placed on battery charger
Diaries Ans - logbook of what the consumer listened to or watched;
used in smaller radio metro areas and local TV markets not using meters;
diary fatigue may lead to accuracy issues
Set meter (audimeter) Ans - records when TV is on and what channel is
on, but does not provide demographic data
Money flow for broadcast stations Ans - get local and regional
advertising money, get money from retransmission fees
Money flow for broadcast networks Ans - national advertiser money,
reverse compensation from broadcast stations
Money flow for cable TV systems Ans - money directly from
subscribers, local advertising
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