HubSpot Inbound Marketing Certification Exam
Questions and Answers(Verified)
1. Marketing Automation Is A Key Piece Of Lead Nurturing Because It's
How You Deliver Information. How Is Marketing Automation Defined
ANS The software that exists with the goal of automating your
marketing actions.
2. Situational Example: You Are Tasked With Generating Twice The Amount
Of Qualified Leads Your Company Generated Last Quarter. With Your Com-
pany's Bottom Line And Return On Investment In Mind, What's The Most
Strategic Avenue To Choose
ANS You could increase the chances of your current traffic choosing to
convert and move down your funnel. Over time, this has the potential
to drastically lower your cost to acquire a customer and positively
impact your return on investment.
3. What Is Another Commonly Used Term For Conversion Optimization
ANS -
1/5
,Conversion rate optimization
4. True Or False? A Call-To-Action Must Be A Button
ANS False
5. What Is The Definition Of A Buyer Persona
ANS A semi-fictional representation of your ideal customer based on
real data and some select educated speculation
6. What Is SCOPE
ANS Standardize, Contextualize, Optimize, Personalize, Em-
pathize
7. Situational Example: You're Tasked With Improving The Conversion Rate
On Your Product And Services Page Over Time. You Think That Changing
The Page's Copy Will Positively Impact The Overall Conversion Rate.
What's An Example Of A Good Hypothesis For This Optimization
Experiment
ANS By changing this page's copy, the conversion rate will increase
because it frames our product and service page in a way that better
aligns with our buyer persona's needs
8. How Long Should You Let Your Conversion Optimization Experiments
Run (On Average)
2/5
,ANS 4 weeks
9. What Are The Steps Of Conversion Optimization
ANS Define your objective, establish your baseline, form a
hypothesis, design your tests, and analyze your data.
10.What Is Conversion Optimization
ANS Conversion optimization is the process of testing hypotheses on
elements of your site with the ultimate goal of increasing the
percentage of visitors who take the desired action.
11.True Or False? Conversion Optimization Can Positively Impact Your
Re- turn On Investment
ANS True
12. True Or False? Conversion Optimization Is NOT An Iterative Process
ANS -
False
3/5
,13.Situational Example: You're Trying To Calculate The Conversion Rate
On One Of Your Forms. 600 People Visited Your Landing Page, But Only 50
Visi- tors Submitted The Form. What Is The Conversion Rate Of Your Form
ANS 8.3%
14.What Are The Steps For Creating A Conversion Path
ANS Create awareness, determine your end point, chart your course,
and analyze.
15.Define A Conversion Path
ANS The method by which you encourage someone on your site to
move down your funnel.
16.What Are SMART Goals
ANS Specific, Measurable, Attainable, Relevant, Timely
17.What Is The Difference Between Reporting And Analytics
ANS Reporting ex- plains what has happened, while analytics is an
attempt to explain why something has happened.
18.Each Of These Examples Is A Great Way To Prevent Too Much
4/5
, Distraction In Your Conversion Path EXCEPT
ANS Adding more buttons to your page to frame the conversion
19.How do you calculate a conversion rate
ANS divide the number of people who converted on your call-to-
action, form, etc., and divide it by the total number of people who
viewed it.
20. True or false? An effective conversion path must include a landing
page.-
: False
21.True or False? In relation to reporting, "data out" is data you collect,
either by asking for it explicitly or gathering it through analytics implicitly
ANS False
22.True or false? In relation to reporting, "data in" is the data you collect,
either by asking for it explicitly or gathering it through analytics implicitly
ANS - True
23.What is shared knowledge
ANS Information or data that is accessible by all tools (like chatbots),
5/5
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