Exam (elaborations)
BA109 Quiz 9 Questions and Answers Latest Edition 2024
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BA109 Quiz 9 Questions and Answers Latest Edition 2024
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BA109 Quiz 9A company that pays a search engine for the right to submit either selected pages or the entire content of the Web site is referred to as:ANSWERpaid or sponsored listings.
Establishing a policy of responding to all customer e-mails within 24 hours and sending customers order and shipping confirmations and "thank you for your order" e-mails are not very important to enhancing online customer service.ANSWERFalse
A wiki is a low-cost application that appears like a small television screen on a Web site, a blog, or a computer desktop and performs a specific function.ANSWERFalse
On the Web, service is not as important as it is in a traditional retail environment.ANSWERFalse
Responsible online merchants should keep shipping and handling charges reasonable, but do not need to show them early on in the check-out process.ANSWERFalse
Although e-tailers avoid the major problems that managing inventory presents, they lose control over delivery times and service quality.ANSWERTrue
The typical Internet user now spends more time on the Internet than watching television.ANSWERTrue
E-commerce is replacing traditional retailing.ANSWERFalse
Click-through rate measures the proportion of people who see an online ad and actually click on it to reach the company's Web site.ANSWERTrue It is better to avoid delays in going online by simply getting your site up and running, and then fixing it, tweaking it, and updating it to meet changing customer demands, rather than taking so much time trying
to create the perfect online store at first attempt - try it, learn from it, and then fix it.ANSWERTrue
A marketing niche can be defined by customer profile, product, product usage, and many other ways.ANSWERTrue
Web-based companies should not be concerned with supply-chain management, warehouses, or typical customer service policies.ANSWERFalse
All of the following are effective ways to encourage customers to return to a site except:ANSWERadvertise with "pop-ups."
Tools that measure a Web site's ability to attract customers, generate sales, and keep customers coming back are:ANSWERWeb analytics.
It is important that customers trust the Web sites they visit. and one study reports that 94 percent of consumers believe that online privacy is important.ANSWERTrue
To minimize the likelihood of invasion by hackers, e-commerce companies rely on several tools, including:ANSWERAll of these
Flash always makes a Web site better.ANSWERFalse
The purchase funnel identifies ways to improve the online shopping experience. The process begins with ________ and ends with ________ .ANSWERpromoting an online presence; a streamlined checkout process
The ________ is the percentage of visitors to the site who actually make a purchase and the average is about ________ percentANSWERconversion rate; 3.2
The Web typically lacks the ability to lower the cost of doing business.ANSWERFalse
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